Southern Oregon Subaru

Southern Oregon Subaru Southern Oregon Subaru Southern Oregon Subaru has been locally owned and operated in Medford, Oregon since April of 1983.
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We stand behind our positioning statement, “There is a whole new way of driving today,” by offering excellent products and a high level of customer service. We offer the full line of Subaru products including new vehicles, parts, accessories, and service. These include the Subaru Tribeca, Outback, Legacy, Forester, Impreza, WRX, XV Crosstrek and BRZ. We also offer a wide selection of quality pre-owne cars, trucks, sport-utilities, and crossover vehicles.

09/18/2026

Are you ready to love your car?

Now through the end of September, we are having Upgrade Days!

Ready for something new? Stop by Southern Oregon Subaru today and find your next Subaru!

2026 Outback Lease Disclaimer: VIN:JF2BUPAD5TY560143. MSRP $36,995, with capitalized cost of $35,703. Capitalized cost reduction of $3,354.41. Monthly payment $338.07 includes Privilege Tax $178.52(Privilege Tax does not apply to residents outside of Oregon). Total due at signing is $5,999 including first payment, license and title $404, $215 documentation process fee, $35 electronic registration fee, and MCAT $178.52. No security deposit required. 36 monthly payments of $338.07 totaling $12,170.52. Lease acquisition fee $650, lease disposition fee of $300. Residual value of $22,936.90. Based on 10,000 miles annually. Excess miles charged at $.15 per mile. On approval of credit. Must Finance through Subaru Motors Finance. Subject to prior sale. See sales associate for more details. Offer valid until 09/30/2026.

2026 Crosstrek Lease Disclaimer: VIN: 4S4GUHL62T3735398. MSRP $36,116, with capitalized cost of $33,800. Capitalized cost reduction of $4,896.34. Monthly payment $279.66 includes Privilege Tax $169(Privilege Tax does not apply to residents outside of Oregon). Total due at signing is $5,999 including first payment, license and title $404, $215 documentation process fee, $35 electronic registration fee, and MCAT $169. No security deposit required. 36 monthly payments of $279.66 totaling $10,067.76. Lease acquisition fee $650, lease disposition fee of $300. Residual value of $22,753. Based on 10,000 miles annually. Excess miles charged at $.15 per mile. On approval of credit. Must Finance through Subaru Motors Finance. Subject to prior sale. See sales associate for more details. Offer valid until 09/30/2026.

Southern Oregon Subaru is honored to have received Retailer of the Year from the Chamber of Medford and Jackson County d...
09/18/2026

Southern Oregon Subaru is honored to have received Retailer of the Year from the Chamber of Medford and Jackson County during the 107th Annual Excellence in Business Awards.

Southern Oregon weather apparently forgot to check the forecast last Wednesday evening. 😄One minute you’re driving along...
09/18/2026

Southern Oregon weather apparently forgot to check the forecast last Wednesday evening. 😄

One minute you’re driving along under a fairly normal September sky. The next, it’s heavy rain, hail, standing water, and everybody wondering where that came from.

Around here, weather can change quickly. Sunshine in the valley. Rain five minutes later. Snow over the pass. Gravel roads, wet pavement, freezing mornings, and the occasional storm that seems to arrive without an invitation.

That unpredictability is one of the reasons we appreciate what Subaru builds into its vehicles.

Symmetrical All-Wheel Drive continuously helps send power where it can be used, while Subaru’s stability and traction systems are designed to help you maintain control when road conditions suddenly become less cooperative. Add the ground clearance available across much of the Subaru lineup, and you have vehicles designed for exactly the kind of changing conditions Southern Oregon likes to throw at us.

Of course, no vehicle makes bad weather harmless. Slow down, leave extra room, and drive for the conditions.

But when Mother Nature suddenly decides, “You know what this commute needs? HAIL!” it’s nice to have a Subaru underneath you.

☀️🌧️🌨️❄️ Sometimes all before dinner.

Southern Oregon Subaru. Here for Your Road Ahead.

Today is Friday, September 18, 2026.
09/18/2026

Today is Friday, September 18, 2026.

12 Good Things From the Past WeekThere is plenty in the headlines that can make the world feel heavy. So, as we started ...
09/17/2026

12 Good Things From the Past Week

There is plenty in the headlines that can make the world feel heavy. So, as we started doing last Thursday, here are 12 things from the past week that are worth feeling good about.

1. Sept. 16 — Oregon search-and-rescue volunteers cleaned up Multnomah Falls. Pacific Northwest Search and Rescue volunteers used the outing as both a cleanup and training exercise, including rope work to retrieve trash from difficult-to-reach areas and water-rescue crews removing debris from pools and creeks. (Source: KXL)

2. Sept. 16 — Three college students developed a low-cost tool that could help identify concussions in about 60 seconds. The Harvard students’ “Rumble Rims” infrared eye-tracking headset won the 2026 U.S. James Dyson Award and is designed to give schools a practical way to screen athletes on the sidelines. (Source: James Dyson Award/PR Newswire)

3. Sept. 16 — A $14.2 million gift will help animals and people for years to come. The largest bequest in the Community Foundation of Lethbridge and Southwestern Alberta’s 60-year history will support six organizations, including humane societies, animal rescue, therapeutic riding and St. John Ambulance. (Source: Lethbridge Herald)

4. Sept. 16 — Years of community fundraising are bringing a new GiGi’s Playhouse to Colorado Springs. The center will provide free educational, therapeutic, career-development and social programs for people with Down syndrome and their families. (Source: GiGi’s Playhouse/PR Newswire)

5. Sept. 16 — Animal rescue teams stepped in after devastating floods. ASPCA responders spent more than a week assisting shelters in Indiana and West Virginia, helping care for and evacuate cats and dogs displaced by severe flooding. (Source: ASPCA)

6. Sept. 15 — A 3-year-old girl helped save her mother during a medical emergency. When her mother suffered a seizure, little Emi Vatavuk contacted her grandparents, helping them relay information to 911. She was later recognized for her quick thinking. (Source: Common Good News)

7. Sept. 15 — Endangered African wild dogs surprised scientists with just how far they will travel to find a new home and mates. Researchers tracked one group more than 4,000 kilometers, evidence that seemingly isolated populations can remain connected across enormous landscapes and highlighting the importance of wildlife corridors. (Source: Reuters)

8. Sept. 14 — An orphaned gorilla rescued from wildlife trafficking is now a mother in the wild. Lulingu was rescued as a baby in 2016, rehabilitated for years, released into Virunga National Park in 2024, and has now given birth. Conservationists see the birth as an encouraging milestone for the critically endangered eastern lowland gorilla. (Source: People)

9. Sept. 14 — A Northwest school-supply campaign had its biggest year ever. Red Canoe Credit Union’s “Fill the Canoe” campaign collected 31,888 pounds of school supplies and, with matching funds and donations, generated more than $130,000 in support for local schools. (Source: GoWest Association)

10. Sept. 13 — A church and a mosque continued a tradition of giving blood together. Heartsong Church and the Memphis Islamic Center have held a joint blood drive around September 11 for years, alternating locations. Since their first drive in 2011, participants have donated more than 600 pints of blood. (Source: Good Good Good)

11. Sept. 12 — Scientists identified a natural “off switch” for inflammation. Researchers at University College London uncovered a biological pathway that helps the immune system shut down inflammation. Early work suggests that enhancing the pathway could eventually lead to new approaches for chronic inflammatory diseases. (Source: University College London/ScienceDaily)

12. Sept. 11 — Communities turned remembrance into service. In Tallahassee, county employees, veterans and community members marked the 25th anniversary of September 11 by volunteering at Second Harvest of the Big Bend, packing food and essential supplies for local veterans. (Source: FOX 49)

None of these stories fixes everything that is wrong in the world.

But they are reminders that people are still helping strangers, young people are solving problems, communities are showing up, scientists are making progress, and people are still choosing to leave things a little better than they found them.

Sometimes it is worth making room for that news, too.

Have a good evening, Southern Oregon.

Grateful for every customer who gives us the chance to serve them with care and honesty.
09/17/2026

Grateful for every customer who gives us the chance to serve them with care and honesty.

Today is Thursday, September 17, 2026.
09/17/2026

Today is Thursday, September 17, 2026.

What is the Subaru Love Promise?At Southern Oregon Subaru, the Subaru Love Promise is about how we choose to show up for...
09/16/2026

What is the Subaru Love Promise?

At Southern Oregon Subaru, the Subaru Love Promise is about how we choose to show up for the people around us.

It means treating every customer, coworker, and community partner with care and respect, and looking for ways to make a positive difference through the work we do every day.

For us, that goes far beyond selling and servicing vehicles. It means supporting local nonprofits, schools, animal shelters, healthcare organizations, families, and community programs that help make Southern Oregon a better place to live.

The Subaru Love Promise is part of what makes Southern Oregon Subaru more than a car dealer. It is a standard we work to live by every day, both inside our store and throughout the community we call home.

Read more Love Promise stories here:
https://www.sosubaru.com/subaru-love-promise.htm

Today is Wednesday, September 16, 2026.
09/16/2026

Today is Wednesday, September 16, 2026.

More Than a Delivery DayA new Subaru leaving our lot is never just another delivery.It is a family heading into a new se...
09/15/2026

More Than a Delivery Day

A new Subaru leaving our lot is never just another delivery.
It is a family heading into a new season, a commuter starting a new routine, an adventurer getting ready for the next trip, or someone simply finding the right vehicle for the road ahead.

To everyone pictured here, thank you for choosing Southern Oregon Subaru and trusting our team to be part of that moment.

We are grateful for every handshake, every conversation, every smile, and every relationship that continues long after delivery day.

That is what the SOSubaru Family means to us. It is not just about the vehicle you drive. It is about the people we get to know along the way.

Here’s to wherever the road takes you next.



We are here for your road ahead.

Address

3103 Biddle Road
Medford, OR
97504

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm
Saturday 8am - 7pm
Sunday 10am - 7pm

Telephone

+15412452000

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