Willie & Max

Willie & Max Est. 1972. Proudly Handcrafted in Manitowoc, Wisconsin. Authentic American motorcycle luggage brand.

08/29/2026

American craftsmanship hits different.

Every day in Wisconsin, our team is cutting, sewing, riveting, and building products with care.
When you place an order, we make it for you. It isn’t pulled from a pile of products gathering dust on a warehouse shelf, it’s built by skilled hands, right here in the USA.

That means real craftsmanship, attention to detail, and pride in every stitch.
Made in Wisconsin. Made for you. Built to last.

Fall is one month away… and somehow, we haven’t ridden nearly enough. Consider this your friendly warning: clear your sc...
08/18/2026

Fall is one month away… and somehow, we haven’t ridden nearly enough.
Consider this your friendly warning: clear your schedule, grab your gear and hit the road.

Summer isn’t over yet!

Credit 📸

Sunday afternoons were made for two wheels, open roads and nowhere you have to be. 🤘
08/09/2026

Sunday afternoons were made for two wheels, open roads and nowhere you have to be. 🤘

Chris found the perfect spot for this windshield bag on his 2011 Victory Vegas. The pockets keep his essentials close wi...
08/01/2026

Chris found the perfect spot for this windshield bag on his 2011 Victory Vegas. The pockets keep his essentials close without blocking his view of the road.

Thanks for sharing your setup and detailed review, Chris! We love seeing riders make each product their own. 🏍️

Clean, compact, and handcrafted in Wisconsin🤘
07/26/2026

Clean, compact, and handcrafted in Wisconsin🤘

The older we get, the harder it is to coordinate schedules...which makes every ride together that much better. 👀
07/14/2026

The older we get, the harder it is to coordinate schedules...
which makes every ride together that much better.
👀

07/10/2026

Same trusted brand. Same handcrafted quality. 🇺🇸

For decades, Dowco Powersports has proudly handcrafted Willie & Max motorcycle bags. American made with the durability, craftsmanship, and attention to detail riders have trusted since 1977.

This Fourth of July, we honor the men and women who have defended our freedom and made every mile possible.From all of u...
07/04/2026

This Fourth of July, we honor the men and women who have defended our freedom and made every mile possible.

From all of us at Dowco Powersports, thank you for your service and sacrifice.

Wishing everyone a safe Independence Day. 🇺🇸

Where are you putting your gear?If you're stuffing your pockets or wearing a backpack every ride, it's time for an upgra...
06/27/2026

Where are you putting your gear?

If you're stuffing your pockets or wearing a backpack every ride, it's time for an upgrade.

Carry what you need without sacrificing style.

🇺🇸 Handcrafted in the USA, Willie & Max saddlebags are built to last, and with 24 styles/sizes to choose from, there's a perfect match for every bike and every rider.

Ready to ride smarter?

Shop Willie & Max today. https://dowcopowersports.com/product-category/motorcycle-bags-luggage/saddlebags/page/2/

We're looking back at the family who started it all. Take a ride through nearly 50 years of Dowco history.What began as ...
06/19/2026

We're looking back at the family who started it all. Take a ride through nearly 50 years of Dowco history.

What began as a small family business in 1977 grew into a trusted name in powersports, built on hard work, craftsmanship, and a passion for the ride. Those values continue to guide us today and are woven into every product we make.

To all the dads, grandpas, mentors, and father figures who taught us how to work hard, ride safe, and appreciate the journey, thank you.

Whether you're spending the weekend on two wheels, four wheels, or making memories with family, we hope you have a fantastic Father's Day weekend.

Address

1434 S. 59th Street
Manitowoc, WI
54220

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