11/05/2025
From Chili, WI to the GM’s Office: A Career Built on Growth and People.
For Dakota, the path to becoming General Manager at Zimbrick Chevrolet has been shaped by hard work, adaptability, and a passion for helping others succeed.
Roots and Early Experience
Hailing from the small town of Chili, Wisconsin (yes, it really does exist), Dakota grew up with a strong work ethic. His early years included roles as a flooring installer in his father’s business, a financial services intern, various summer jobs in the trades, and time as a farmhand. He carried those lessons of responsibility, discipline, and resilience with him into every role that followed.
Joining Zimbrick
In 2011, he joined Zimbrick as a Sales Professional at Honda. Inspired both by his father, who had once sold cars, and by the opportunities he saw for advancement during his initial interview, Dakota set out to prove himself. What started as a way to “try his hand at sales” quickly became the foundation for a long-term career.
Career Growth at Zimbrick
Dakota’s career journey within Zimbrick reflects the company’s culture of promoting growth and leadership from within. Over the years, he has taken on various roles such as Sales Professional, Business Manager, Sales Manager, and Assistant General Manager. Each transition gave him the opportunity to “fix” departments, build new teams, and transform challenges into success stories.
A Day in the Life as GM
Dakota starts each morning with a walk through the dealership, greeting team members and wishing them a wonderful day. From there, his schedule balances reading and professional development, one-on-one conversations with staff, vendor meetings, and office responsibilities. More than tasks, though, his day revolves around people—coaching, encouraging, and striving to help his team improve every day.
Why Zimbrick?
What keeps Dakota rooted at Zimbrick is more than the work—it’s the culture. The company’s family feel and focus on both personal and professional growth resonate with him deeply. The “Zimbrick Triangle”—employees taking care of customers, customers taking care of Zimbrick, and Zimbrick taking care of employees—reflects his own leadership philosophy.
Lessons, Challenges, and Inspiration
The automotive industry is ever-changing, and navigating uncertainty is one of Dakota’s biggest professional challenges. From the COVID-19 landscape to the CDK cyberattack, he has led his teams through disruption with resilience.
He credits his parents for lifelong wisdom:
• From his dad: “Son, it’s hard to soar with the eagles if you surround yourself with turkeys.”
• From his mom: “Never burn a bridge, because if you are surrounded by bridges, you will never drown.”
His personal journey also carries the impact of losing his brother to su***de over six years ago, an experience that deepened his empathy and reinforced his belief in kindness. A phrase he shared at his brother’s eulogy continues to guide him: “Be kind, for everyone you meet is fighting a hard battle.”
Beyond Work
When he’s not at the dealership, Dakota prioritizes time with his wife and three children. Together, they enjoy traveling, golfing, hunting, fishing, outdoor adventures, and staying active.
Advice for Future Team Members
For anyone considering a career with Zimbrick, Dakota’s advice is simple: “Do it! You’ll create a family of work friends that will stick for life.”
While he may not have joined the automotive industry out of a love for cars, Dakota’s story is proof that passion for people and leadership can drive an exceptional career. Today, as General Manager, he continues to live out his mission: learning every day, lifting others up, and making his corner of the world just a little bit better.