Harley-Davidson of Madison

Harley-Davidson of Madison Wisconsin's Highest Volume Dealer!
“The Dealer Who Cares” In 1979, he purchased Sauk Prairie Harley-Davidson, Sauk City, WI.
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Virgil a/k/a “Wolf” Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy and in 1976 rode it home from Seattle, Washington to rural Sauk County, Wisconsin. Over the years we’ve transformed from primarily Sales & Service to a full line of all things Harley-Davidson®, enabling you to fully em

erge in the lifestyle of riding the world’s greatest motorcycle. It was from the earliest days, we realized we needed to stand out from the others and adopted the motto “The Dealer Who Cares.”

We remain focused on Sales & Service but have
expanded our MotorClothes® Apparel, Genuine Parts & Accessories®, Financing, and Riding Academy® Departments to better serve our customer’s wants and desires. Virgil had the opportunity to establish Harley-Davidson of Madison, Madison, WI in April 2015. He and his team brought with them years of experience operating the Sauk City location. We are very happy to bring a whole new attitude to the Madison Metropolitan area and hope that we can help you realize the dream of owning and riding a Harley-Davidson® motorcycle.

06/17/2026

You asked for more Trey & Hunter content… so we delivered the whole chaotic duo in one frame.

This week’s Bike of the Week: a 2019 Roadster...because apparently it takes two salesmen and questionable balance to properly appreciate it.

Trey says it’s built for speed.
Hunter says it’s built for comfort.

We’re just saying it’s built for whoever can wrestle it away from both of them.
If anyone deserves to take this one home…it might be the bike itself after surviving those two.

Come see it before they decide to “test ride it” again.

06/16/2026

What do you think I captured them talking about?

PSA: If you haven't seen our newest video of Hunter pronouncing Wisconsin cities, stop what you're doing and go watch it...
06/16/2026

PSA: If you haven't seen our newest video of Hunter pronouncing Wisconsin cities, stop what you're doing and go watch it. 😂

He came to Wisconsin to sell motorcycles, not battle names like Viroqua and Mukwonago.

We can't promise correct pronunciations, but we can promise a good laugh. 🏍️🤣

Join us this Saturday (June 20th) for our Kickstart to Summer event!It's an event to celebrate summer's arrival and Fath...
06/15/2026

Join us this Saturday (June 20th) for our Kickstart to Summer event!

It's an event to celebrate summer's arrival and Father's Day weekend!

Join the Fun:
- Fresh grilled brats by Wolf starting at 11am
- Cigar bar on the patio by The Happy Piper
- Gift Card Drawing: Enter for the chance to win a $200 gift card to Home Depot or a tattoo studio of your choice.*
- Enter the national Sweepstakes
- MORE!

*Tattoo studio must be located in Dane County.

06/15/2026

Hunter moved from Montana to Wisconsin and thought he was ready for anything... until he met our city names. 😅

Watch as he bravely attempts to pronounce Wisconsin towns and discovers that half the letters are apparently just for decoration.

Montana may have prepared him for mountains, but it definitely didn't prepare him for Viroqua.

The next generation of Super Glide is HERE (well it will be on Monday)! The all NEW 2026 Super Glide is inspired by the ...
06/12/2026

The next generation of Super Glide is HERE (well it will be on Monday)!

The all NEW 2026 Super Glide is inspired by the 1971 FX, and we can't wait to see it in person! 🤩

We are only guaranteed one of these beauties, so if you are interested, give the sales team a call! ☎️(608)221-2761

The Ride Wisconsin Challenge is back! Get on your bike and ride, visit all 19 participating Harley-Davidson dealerships ...
06/12/2026

The Ride Wisconsin Challenge is back! Get on your bike and ride, visit all 19 participating Harley-Davidson dealerships in Wisconsin, and log your miles through October 31 for a chance to win amazing prizes, including a 2026 Harley-Davidson Street Glide®. 🎉

Every mile counts. Every stop gets you closer.

Stop by Harley-Davidson of Madison for details and get registered today!

For more information, visit https://ride-challenge.com/ridewisconsin

🖤🧡

Freedom. Heritage. Harley-Davidson.America is celebrating 250 Years of Freedom, and Harley-Davidson is marking the occas...
06/11/2026

Freedom. Heritage. Harley-Davidson.

America is celebrating 250 Years of Freedom, and Harley-Davidson is marking the occasion in legendary style.

The 250th Collection has arrived at Harley-Davidson of Madison, featuring patriotic designs, bold eagle graphics, and exclusive commemorative merchandise. From hats and apparel to patches, signs, drinkware, and collectibles, this limited-edition collection honors America's milestone birthday with unmistakable Harley spirit.

Whether you're looking for the perfect piece to wear, display, or collect, now's the time to stop in and explore the collection. These items won't be around forever, so grab your favorites before they become part of history. 🦅🇺🇸

Tornado sirens going off and somehow the entire dealership formed a weather committee in under 30 seconds. 🍻🌪️🏍️
06/10/2026

Tornado sirens going off and somehow the entire dealership formed a weather committee in under 30 seconds. 🍻🌪️🏍️

06/10/2026

Rain? Check.

Wind? Check.

Questionable life choices? Also check.

When the storm rolls in, we don't run from it... we grab a camera and hit record. 🌧️⚡

Enjoy this behind-the-scenes look at what happens when dedication meets terrible weather decisions. 😂

Address

6200 Millpond Road
Madison, WI
53718

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

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