Harley-Davidson of Madison

Harley-Davidson of Madison Wisconsin's Highest Volume Dealer!
“The Dealer Who Cares” In 1979, he purchased Sauk Prairie Harley-Davidson, Sauk City, WI.
(536)

Virgil a/k/a “Wolf” Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy and in 1976 rode it home from Seattle, Washington to rural Sauk County, Wisconsin. Over the years we’ve transformed from primarily Sales & Service to a full line of all things Harley-Davidson®, enabling you to fully emerge in the lifestyle of riding the world’s greatest motorcycle. It was from the earliest days, we realized we needed to stand out from the others and adopted the motto “The Dealer Who Cares.”

We remain focused on Sales & Service but have
expanded our MotorClothes® Apparel, Genuine Parts & Accessories®, Financing, and Riding Academy® Departments to better serve our customer’s wants and desires. Virgil had the opportunity to establish Harley-Davidson of Madison, Madison, WI in April 2015. He and his team brought with them years of experience operating the Sauk City location. We are very happy to bring a whole new attitude to the Madison Metropolitan area and hope that we can help you realize the dream of owning and riding a Harley-Davidson® motorcycle.

🍁Join us for our Fall Festival this Saturday, September 26!🍁🍎 Free C***r Donuts: 10am until gone🥣Free Chili: 11am until ...
09/24/2026

🍁Join us for our Fall Festival this Saturday, September 26!🍁

🍎 Free C***r Donuts: 10am until gone
🥣Free Chili: 11am until gone
☕ Hot Apple C***r, Hot Chocolate, and Coffee Bar
🔥 Drawing: Enter for the chance to win a Solo Stove Portable Bonfire!
🍂 Fall Themed Games and More!

This Harley found its next rider! Congratulations to Avery on his beautiful new '12 Dyna Super Glide Custom! Enjoy the r...
09/24/2026

This Harley found its next rider! Congratulations to Avery on his beautiful new '12 Dyna Super Glide Custom! Enjoy the ride and welcome to the H-D of Madison family!

Congratulations to Rob on his new 2018 Road Glide Ultra! The best miles are still ahead. Enjoy the ride and welcome to t...
09/24/2026

Congratulations to Rob on his new 2018 Road Glide Ultra! The best miles are still ahead. Enjoy the ride and welcome to the H-D of Madison family!

Congratulations to Team "Skid Marks" for graduating from our Intermediate Rider Course on September 4! This class, the I...
09/23/2026

Congratulations to Team "Skid Marks" for graduating from our Intermediate Rider Course on September 4!

This class, the IRC for short, is a one-day class is for experienced riders, with at least 1000 miles ridden or 1 year on the road, looking to earn their motorcycle endorsement.

Interested in taking a Learn-to-Ride class like this? While the season is coming to a close, you can always check out the courses we offer here: https://hdofmadison.com/hdm-ra-classes

If you're looking for your class photos, check out our collection here: https://rebrand.ly/26-RA-Classes

Another Harley ready to hit the road! Congratulations to Stephanie on her new 2026 Nightster! Enjoy the ride and welcome...
09/23/2026

Another Harley ready to hit the road! Congratulations to Stephanie on her new 2026 Nightster! Enjoy the ride and welcome to the H-D of Madison family!

🍁Join us for our Fall Festival this Saturday, September 26!🍁- Free C***r Donuts: 10am until gone- Free Chili: 11am until...
09/22/2026

🍁Join us for our Fall Festival this Saturday, September 26!🍁

- Free C***r Donuts: 10am until gone
- Free Chili: 11am until gone
- Hot Apple C***r, Hot Chocolate, and Coffee Bar
- Drawing: Enter for the chance to win a Solo Stove Portable Bonfire!
- Fall Themed Games and More!

Congratulations to Connor on his badass new 2026 Low Rider S! Enjoy the miles ahead on your beautiful new ride and welco...
09/21/2026

Congratulations to Connor on his badass new 2026 Low Rider S! Enjoy the miles ahead on your beautiful new ride and welcome to the H-D of Madison family!

Congratulations to Edward on the new '17 Limited! Wishing you both countless adventures aboard your new ride! Enjoy the ...
09/19/2026

Congratulations to Edward on the new '17 Limited! Wishing you both countless adventures aboard your new ride! Enjoy the open road and welcome to the H-D of Madison family!

Come stop in today and wish Connie a Very Happy Birthday!! 🎉🥳🎈PS: Her 13 year work anniversary was last weekend too!
09/19/2026

Come stop in today and wish Connie a Very Happy Birthday!! 🎉🥳🎈

PS: Her 13 year work anniversary was last weekend too!

Congratulations to Marc on his new '22 Electra Glide Standard police model! The open road is waiting, and we know each m...
09/19/2026

Congratulations to Marc on his new '22 Electra Glide Standard police model! The open road is waiting, and we know each mile will be an adventure! Enjoy the ride and welcome to the H-D of Madison family!

Address

6200 Millpond Road
Madison, WI
53718

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Harley-Davidson of Madison posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Harley-Davidson of Madison:

Shortcuts

Share

Category