Harley-Davidson of Madison

Harley-Davidson of Madison Wisconsin's Highest Volume Dealer!
“The Dealer Who Cares” In 1979, he purchased Sauk Prairie Harley-Davidson, Sauk City, WI.
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Virgil a/k/a “Wolf” Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy and in 1976 rode it home from Seattle, Washington to rural Sauk County, Wisconsin. Over the years we’ve transformed from primarily Sales & Service to a full line of all things Harley-Davidson®, enabling you to fully em

erge in the lifestyle of riding the world’s greatest motorcycle. It was from the earliest days, we realized we needed to stand out from the others and adopted the motto “The Dealer Who Cares.”

We remain focused on Sales & Service but have
expanded our MotorClothes® Apparel, Genuine Parts & Accessories®, Financing, and Riding Academy® Departments to better serve our customer’s wants and desires. Virgil had the opportunity to establish Harley-Davidson of Madison, Madison, WI in April 2015. He and his team brought with them years of experience operating the Sauk City location. We are very happy to bring a whole new attitude to the Madison Metropolitan area and hope that we can help you realize the dream of owning and riding a Harley-Davidson® motorcycle.

Here's to new roads and new memories on your new '14 Street Bob, Ed! Welcome to the H-D of Madison family and enjoy the ...
08/05/2026

Here's to new roads and new memories on your new '14 Street Bob, Ed! Welcome to the H-D of Madison family and enjoy the ride!!

Congratulations to Gerry on his brand new 2026 Street Glide Enthusiast Liberty Edition! These limited-edition motorcycle...
08/04/2026

Congratulations to Gerry on his brand new 2026 Street Glide Enthusiast Liberty Edition! These limited-edition motorcycles come cloaked in Midnight Ember paint and feature eagle graphics inspired by Harley-Davidson’s legendary Bicentennial and Liberty Editions.

Enjoy the ride and welcome to the H-D of Madison family!

Here's to giving this 2015 Sportster its next chapter. Congratulations, Alexis! Welcome to the H-D of Madison family and...
08/04/2026

Here's to giving this 2015 Sportster its next chapter. Congratulations, Alexis! Welcome to the H-D of Madison family and enjoy the ride!

Last weekend, we had a special 3-Wheel Rider Course over the weekend that not only taught students, but also the Rider C...
08/03/2026

Last weekend, we had a special 3-Wheel Rider Course over the weekend that not only taught students, but also the Rider Coaches as well!

Congratulations to Team "We Cam Do" for graduating on July 19!

Are you interested in the 3-Wheel class details? Check them out here: https://hdofmadison.com/trike-rider-course

Perhaps you're looking for information on all of the classes - we got you covered: https://hdofmadison.com/hdm-ra-classes

If you're looking for your class photos, check out our collection here: https://rebrand.ly/26-RA-Classes

Congratulations to Clinton on his new 2023 Road Glide Limited! Ride safe, enjoy the open road, and welcome to the H-D of...
08/03/2026

Congratulations to Clinton on his new 2023 Road Glide Limited! Ride safe, enjoy the open road, and welcome to the H-D of Madison family!

Congratulations on your new '19 Sportster Roadster, Ricky! Here's to the road ahead - enjoy the ride and welcome to the ...
08/02/2026

Congratulations on your new '19 Sportster Roadster, Ricky! Here's to the road ahead - enjoy the ride and welcome to the H-D of Madison family!

Congratulations on the new 2026 Street Glide 3 Limited, Randy! Wishing you countless miles and unforgettable adventures....
08/02/2026

Congratulations on the new 2026 Street Glide 3 Limited, Randy! Wishing you countless miles and unforgettable adventures. Enjoy the ride and welcome to the H-D of Madison family!

Congratulations, Troy! Wherever the road leads, your '16 Ultra Limited is ready. Welcome to the H-D of Madison family an...
08/01/2026

Congratulations, Troy! Wherever the road leads, your '16 Ultra Limited is ready. Welcome to the H-D of Madison family and enjoy the ride!

Congratulations on your new-to-you 2020 Tri-Glide Ultra, Harlan! Here's to the miles ahead. Welcome to the family and en...
08/01/2026

Congratulations on your new-to-you 2020 Tri-Glide Ultra, Harlan! Here's to the miles ahead. Welcome to the family and enjoy the ride!

Address

6200 Millpond Road
Madison, WI
53718

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

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