Automotive Marketing and Internet Sales Management for Car Dealers

03/12/2026

"I condemn these expenditures in the strongest of terms." https://buff.ly/twru2gQ

03/12/2026

Ridiculous

10/22/2024

are consumers in your active CRM workflows buying cars at other local competitors? There is a fast and sustainable way to know exactly why each customer defected, using live API data from Urban Science and a popular survey platform like SurveyMonkey.

Isn't it time to know why so you can adjust your sales processes? Is your DR process the roadblock? Is it your lead follow-up cadence? Or are you not connecting to conversations via phone, email, or SMS?

Read more here: https://www.linkedin.com/pulse/dealers-struggle-pricing-show-hide-brian-pasch-ma-v5wne/

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10/05/2024

Let's talk about text baby!

My book “Texts That Sell”, How Modern Text Strategies Can Revolutionize Sales Engagement in Automotive Retail. Will be available on Amazon Kindle and Audible in November 2024. I’d like to give free copies to any dealership who wants to better train their sales and BDC staff to communicate more effectively using text messages. Please email me [email protected] if you’d like to be on the list to receive a copy.

This book will teach your sales and BDC staff to build effective text communication and text marketing campaign personalization. It's not just some fancy buzzword that marketing gurus throw around to sound smart. Nah, it's the secret sauce that can turn a lukewarm lead into a red-hot prospect faster than you can say "commission check". But here's the thing - most salespeople are doing it all wrong. They're slapping a first name at the top of a message, asking the customer to reply or to call and then calling it a day. Spoiler alert: that ain't gonna cut it anymore.

My book is stuffed full of effective text message tools that every automotive retail sales and BDC professional needs to be successful. Texting is like a rollercoaster, I will teach them that the hook is the initial climb, and the rest of the message? That's the thrilling descent that leaves the customer breathless and wanting more, and to use language that paints a vivid picture, to make them feel the leather seats, hear the purr of the engine, imagine the wind in their hair as they cruise down the highway.

08/20/2024

What happens when an uses an outsourced call center to book service appointments? In many cases, the remote agents use the dealer's website to book the service date and time.

But what if the dealer has a CDP in place? First-party data management education will be needed for dealers as they embrace modern data management technologies and .

https://www.linkedin.com/pulse/who-fills-out-forms-matters-morenow-brian-pasch-ma-5aice

For the past two years, I have been on a journey to better understand how dealers can manage their first-party data using a Customer Data Platform (CDP). The journey has been exciting.

08/06/2024

- I have two dealer passes for the hashtag Innovators Tour in Atlanta, August 7th. If you are a Dealer Principal, General Manager, Sales Manager, Service Director, Marketing Manager, or BDC Manager come as my guest. Learn the latest opportunities for your dealership powered by AI and advanced technologies.

I'll be speaking about the power of hashtag which allow dealers to activate their first-party data to unlock new revenue.

https://www.automotiveinnovators.com/

07/24/2024

I just created the Trump Assassination Attempt Area Paper Model!
Are you interested in building a piece of history? Maybe a conspiracy? Political Science Major? Then you have to see this!
https://bit.ly/4dd4A6V
Please help me get the word out and pass it along!

Own A Piece Of History Now! Political Science Major? Conspiracy Aficionado? Historian? Professor? Student? This paper model can be yours right now. This model depicts the scene of the assassination attempt on President Rump in Butler, PA on July 13th, 2024. This model is both historically and geogra...

06/24/2024

My hope is that we can learn from each other, as well as from leading experts in the field. Will you be willing to share what you learned when the dust has cleared? Join the conversation here and at .

https://www.linkedin.com/pulse/journal-your-experiences-during-cdk-ransomware-attack-brian-pasch-ma-4tpte

06/19/2024

Hey friends If you know of any Nissan stores impacted by the CDK outage, please remind them they can still calculate deals on Nissan’s Buy@Home platform powered by CarSaver. Auto peeps, please share to help dealers impacted by whatever is taking place over there…hopefully it will be up and running soon.

06/17/2024

- Join me for the Automotive Innovators Tour on July 23rd for a one-day event which will redefine hands-on education and tactical learning to improve operating outcomes using AI and advanced technologies. Learn more about the agenda and this week we have a 2:1 BOGO offer, when you use the code: 2FOR1

https://www.automotiveinnovators.com/meetings/chicago