Premier Truck Group - La Crosse

Premier Truck Group - La Crosse We are the premier truck distributor and full service center for Freightliner and Western Star Trucks in Western Wisconsin.

At Premier Truck Group of La Crosse we offer our customers the industry’s best in new and used trucks, financing, parts and service. Offering a large selection of new and used trucks, we will not only aid you in finding the perfect vehicle for your operation but assist with financing as well. If you are looking to service your truck, our OEM Certified technicians are trained by the best, so you ca

n be sure your truck is in very capable hands. Find out more about the services we offer and customer amenities at our dealership. We offer a large selection of OEM and after-market parts including Freightliner, Detroit, Thomas Built Bus and Alliance just to name a few suppliers.

All Premier Truck Group locations will be closed on Monday, September 7th, in honor of Labor Day.
09/01/2026

All Premier Truck Group locations will be closed on Monday, September 7th, in honor of Labor Day.

The best co-pilots have four paws and a great attitude. Happy International Dog Day from all of us at Premier Truck Grou...
08/26/2026

The best co-pilots have four paws and a great attitude. Happy International Dog Day from all of us at Premier Truck Group! 🐾

Inventory Spotlight!2027 Western Star 49X Set Back Quad Axle Dump TruckStock # XG4154DD13 470 / 1650Allison 4500 RDS20K/...
08/21/2026

Inventory Spotlight!

2027 Western Star 49X Set Back Quad Axle Dump Truck

Stock # XG4154

DD13 470 / 1650
Allison 4500 RDS
20K/46K AirLiner
3.91 Ratio
Drum Brakes
100 Gallon Fuel Capacity
WB 245"
Aluminum Wheels
Full Lockers

Body:
19' Beau-Roc Diamond Light
1/4" Floors
High Lift Tailgate
Tarp
Vi****or

Stop by or call Premier Truck Group of La Crosse today for more information!

Inventory Spotlight!2019 Freightliner 122SD Quad Axle Dump TruckSTOCK # DKU2679250,970 Miles / 11,589 HoursDD13 470 / 16...
07/24/2026

Inventory Spotlight!

2019 Freightliner 122SD Quad Axle Dump Truck

STOCK # DKU2679

250,970 Miles / 11,589 Hours
DD13 470 / 1650
Allison 4500 RDS
20K/46K AirLiner
3.91 Ratio
Drum Brakes
90 Gallon Fuel Capacity
WB 248”
New Virgin Tires
Aluminum Wheels
Full Lockers

Body:
19’ Bibeau BMT-S Body
Bed Liner
Diesel Sprayer

Stop by or call Premier Truck Group of La Crosse today! Don't miss out!

(608) 784-1149

At Premier Truck Group of La Crosse, we are proud to be a certified Oasis Service Network dealer! This means our factory...
07/16/2026

At Premier Truck Group of La Crosse, we are proud to be a certified Oasis Service Network dealer! This means our factory-trained technicians are specifically equipped to handle service and diagnostics for your Freightliner Class 8 Motorhome chassis.

Whether you are visiting local sights or just passing through, we provide specialized care to get you back on the road safely, including:

Expert Diagnostics: Specialized service for Detroit & Cummins engines.
Full Service & Repair: Handling everything from HVAC repair and generators to Allison Transmissions.
RV Amenities: As part of the Oasis Network, we offer dedicated waiting areas and parking with electrical hookups to make your stay more comfortable.

Don't let maintenance needs stall your adventure. Schedule your appointment online today: 📅 https://bit.ly/3QFmyZK

Now through 9/30/26, save on Delco Remy starters and alternators when you order through Excelerator (https://bit.ly/450O...
07/14/2026

Now through 9/30/26, save on Delco Remy starters and alternators when you order through Excelerator (https://bit.ly/450OkUB). Up to $25 off on select parts. Log in to Excelerator today for more Inner Circle Rewards!

Happy Fourth of July! Today, we celebrate the 250th anniversary of the United States of America. All of our U.S. Premier...
07/04/2026

Happy Fourth of July! Today, we celebrate the 250th anniversary of the United States of America. All of our U.S. Premier Truck Group dealerships are closed today so our team can enjoy the holiday with family and friends. Have a safe and happy Fourth!

All U.S. Premier Truck Group dealerships will be closed on Saturday, 7/4/26, in celebration of Independence Day. Please ...
07/02/2026

All U.S. Premier Truck Group dealerships will be closed on Saturday, 7/4/26, in celebration of Independence Day. Please check our Google listings for the most up-to-date hours of operation.

Fresh from upfit and ready to get to work! 💪🚛Our first 2027 Western Star 49X Quad Axle Dump Truck has officially returne...
06/26/2026

Fresh from upfit and ready to get to work! 💪🚛

Our first 2027 Western Star 49X Quad Axle Dump Truck has officially returned from upfit and is ready to hit the job site. Built for performance, durability, and productivity, this truck is equipped to tackle the toughest jobs with confidence.

Key Features:
• DD13 470 HP / 1,650 lb-ft Torque
• Allison 4500RDS Transmission
• Full Lockers
• Premium Interior

19' Beau Roc Diamond Light Dump Body
• 1/4" Floor
• High Lift
• Tarp
• Vi****or

More 2027 inventory is on the way, so stay tuned!

Questions? Stop by or give Premier Truck Group of La Crosse a call at (608) 784-1149.

Happy Father's Day to the dads who keep families and freight moving every day. Your dedication on the road and at home d...
06/21/2026

Happy Father's Day to the dads who keep families and freight moving every day. Your dedication on the road and at home does not go unnoticed. From all of us at Premier Truck Group, thank you, and enjoy your day.

Address

3959 N. Kinney Coulee Road
La Crosse, WI
54601

Opening Hours

Monday 7am - 11pm
Tuesday 7am - 11pm
Wednesday 7am - 11pm
Thursday 7am - 11pm
Friday 7am - 11pm
Saturday 7am - 5:30pm

Telephone

+16087841149

Website

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