Action Water Sports of Hudsonville

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Action Water Sports of Hudsonville Your one-stop shop for boating, dock & lift, and pro shop needs. Staying true to this founding principal turned quite rewarding.

Welcome to AWS of Hudsonville, West Michigan’s premier boat dealership, featuring a premium lineup of MasterCrafts, Barletta pontoons, Cobalt boats, and Tidewater center consoles. Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—provide unparalleled customer service to the boating community. After outgrowing the Zeeland location, Action moved to a larger building in Holland and then once more to our current location in Hudsonville in 2002. Our growth couldn’t be contained to just West Michigan and eventually we opened our Traverse City location in 2003, and Fenton location in 2008, making AWS the largest MasterCraft volume dealer in the nation. With more than 25 years of experience, our team has continued to expand and evolve with the industry, but our founding principles of providing the best products and customer service for our customers will always be our bedrock.

10/11/2026

New boat. New seat color. 🩵🤩 The Barletta Boats Halcyon in Bikini Blue is bringing a whole new vibe to the water!

10/10/2026

We’re loving all the new features and options on the NXT Series from MasterCraft Boat Company! 🤙🏄

Which new feature is your favorite? 🤔 Let us know in the comments! 👇

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10/09/2026

This just in… a brand-new Cobalt Boats R8 Surf!🚤

Let’s unwrap it. 👀🫧

New 2027 boats from ALL our brands are arriving daily, and we can’t wait to show you what’s rolling in! 🤩

🚨 LAST CHANCE TO BE FEATURED! 🚨We’re putting the finishing touches on our 2027 Customer Calendar, and we want YOUR boati...
10/08/2026

🚨 LAST CHANCE TO BE FEATURED! 🚨

We’re putting the finishing touches on our 2027 Customer Calendar, and we want YOUR boating memories! 📸🌊

Whether it’s a sunset cruise, a day on the lake with the family, a favorite fishing spot, or your best surf session, we want to see the moments that made your time on the water unforgettable. ☀️

📅 Don’t miss your chance! Submit your favorite boating photos through the link in our bio for a chance to be featured in our 2027 Customer Calendar!

10/07/2026

Meet the all-new 2027 Cobalt R8.
Luxury, performance, and style. Built to stand out on the water.
Come check it out! 🔥👀

10/07/2026

A few of our favorite things 🌊✨

10/05/2026

Check out the new 2027 X22, this new navy blue flax is really eye catching. What do you think?

The wait is over…Meet the 2027 Barletta Halcyon👀🌊A new name. A fresh look. The same Barletta commitment to making time o...
10/02/2026

The wait is over…

Meet the 2027 Barletta Halcyon👀🌊

A new name. A fresh look. The same Barletta commitment to making time on the water even better. 🌊☀️

Your camera roll called… it wants to be in our 2027 Customer Calendar. 👀📸🌊We’re looking for your favorite boating photos...
10/01/2026

Your camera roll called… it wants to be in our 2027 Customer Calendar. 👀📸🌊

We’re looking for your favorite boating photos to help fill the pages of our 2027 calendar! 🗓️

Sunsets, surf sessions, fishing trips, family days, lake adventures—we want to see them all. ☀️🚤

📲 Submit your photos through the link in our bio!

09/29/2026

3 Tidewater features we’re loving 👀

The best part? They come standard. 🙌

From functionality to comfort, Tidewater boats are packed with thoughtful features that make every day on the water better.

Which one would you want on your boat? 👇

09/28/2026

The 2027 NXT line is here.
Come check it out and see what’s new! 👀🔥

09/28/2026

The R26 🤝 Lake Michigan

09/24/2026

The 2027 Mastercraft X24 is here! 🔥
Bigger. Bolder. Built to make every session unforgettable.
Come check it out at your local Action Water Sports!

08/17/2026

A huge THANK YOU to everyone who joined us for Demo Nights at Boatwerks! 🌊🚤

We had an amazing time getting out on the water and showing off some of our favorite boats from MasterCraft, Barletta, Cobalt, and Tidewater.

08/10/2026

The ALL-NEW 2027 Radar Vapors have landed! 🔥👀

We’re so excited to have them in the showroom! Come check them out and get ready to take your skiing to the next level. 🚀🌊

🚤 Join the Action Water Sports team!We're hiring a Controller to join our team at our Hudsonville, MI headquarters, supp...
07/15/2026

🚤 Join the Action Water Sports team!

We're hiring a Controller to join our team at our Hudsonville, MI headquarters, supporting all 6 Action Water Sports locations across Michigan and Florida.

If you're an experienced accounting professional who thrives in a fast-paced, collaborative environment and is passionate about accuracy, leadership, and continuous improvement, we'd love to hear from you.

Why Action Water Sports?
🌊 #1 MasterCraft dealer in the U.S.
🏆 Marine Dealership of the Year
⭐ Top 10 Boat Dealer in North America
🤝 A team that's passionate about helping families create unforgettable memories on the water.

Ready to take the next step in your career? Apply today through the link in our bio.

07/01/2026

What a great turnout for our Hyperlite foil clinic!🤙
It was awesome seeing so many new riders get up on foils and experience the stoke for the first time. Huge thank you to Hyperlite for the support and to everyone who came out and made such a fun day. 🌊
We can’t wait to do it again!

06/26/2026

Nothing beats getting time on the water! 🤙
Had such a fun demo day with testing out 727 shift foil set up and the all new blackbird always awesome to try the latest gear and see what these set ups can do.
Huge thanks to everyone who came out. Can’t wait for the next one. 🌊

‼️NOW HIRING!‼️Love the water, passionate about people? Come join our crew! Link in bio!
04/23/2026

‼️NOW HIRING!‼️
Love the water, passionate about people? Come join our crew!
Link in bio!

Address

4155 32nd Avenue
Hudsonville, MI
49426

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 2pm

Telephone

+16168963100

Website

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