ROWE Motor Oil USA

ROWE Motor Oil USA Experience race-proven, European-spec oil and technical fluids. Manufactured with precision and quality 100% in Germany 🇩🇪, now available across the USA 🇺🇸.

Discover the ROWE difference today.

Made in Germany, trusted worldwide.ROWE Racing 🇩🇪🏁
07/22/2026

Made in Germany, trusted worldwide.

ROWE Racing 🇩🇪🏁

07/14/2026

Throwback to our first SEMA.

In the final part of my conversation with CEO , we answer one of the questions I hear most in the USA.

“Why doesn’t ROWE make oil additives?”

The answer is simple, a properly engineered motor oil shouldn’t need one.

Every ROWE motor oil is formulated with the right base oils and additive package from the start, delivering the protection and performance it was designed for right out of the bottle.

That said, fuel quality is a different challenge.

That’s why we’re excited to introduce SunSpeed and our new lineup of fuel additives and diesel cleaners to the USA, developed to help today’s engines perform at their best while staying true to ROWE’s engineering philosophy.

Part 4 of 4.

Thank you for following this series. If there are other questions you’d like us to answer about ROWE, let us know in the comments.

06/28/2026

We don’t take trust for granted.

Hearing experienced technicians share why they continue to choose ROWE means more than any advertisement ever could.

Thank you, Vitaly, for sharing your experience. 🇩🇪

Happy Father’s Day from ROWE USA.Whether you’re teaching the next generation in the garage, at the racetrack, or in ever...
06/22/2026

Happy Father’s Day from ROWE USA.

Whether you’re teaching the next generation in the garage, at the racetrack, or in everyday life, thank you to all the fathers who lead by example, share their passion, and create memories that last a lifetime.

Enjoy your day with family and those who matter most.

More than a lubricant.A company that still owns and operates its own manufacturing facility in Germany, develops product...
06/09/2026

More than a lubricant.

A company that still owns and operates its own manufacturing facility in Germany, develops products through motorsports, and refuses to compromise on quality.

That’s the ROWE difference 🇩🇪

06/01/2026

Team ROWE!

MPACT Shakedown!
05/23/2026

MPACT Shakedown!

05/22/2026

Throwback to our first SEMA.

In Part 3 of my conversation with CEO , we talk about what motorsport truly means to ROWE.

For us, racing was never just about putting a sticker on a car. It’s part of the company’s DNA. From endurance racing at Nürburgring and Spa to developing products under real world racing conditions, motorsport has always been our rolling laboratory.

Every product is pushed, tested, and proven where it matters most, on the track.

That’s the difference when a company lives motorsport instead of just sponsoring it.

Part 3 of 4.

If you have questions about ROWE or ROWE Racing, drop them in the comments and we may answer them in the next episode.

05/16/2026

Excited to head to the Dominican Republic with Enriquillo from for the at the Autódromo Las Américas. 🇩🇴🇩🇪

We can’t wait to connect with enthusiasts, experience the culture, and continue growing the ROWE presence throughout the Caribbean.

Cars, drifting, community, and passion all in one place, that’s what it’s about.

809 Let’s go!

05/16/2026

We’re excited to be part of the with from Sector Five this May 23–24. 🇵🇷🇩🇪

As the official lubricant sponsor, we’re proud to showcase our products, share the ROWE story, and connect with a community that truly appreciates high quality, performance, and passion for cars.

We also made the decision to welcome other oil brands to be part of the event. They’re helping bring drivers from different countries, supporting the event, and helping grow the culture together. That’s how the community moves forward.

SOMOS 100×35. Let’s go!

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401 Hackensack Avenue, 4th Floor
Hackensack, NJ
07601

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