SHARPE Cars

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SHARPE Cars Family owned since 1982, SHARPE Cars is proud to be Grand Rapid's exclusive BMW, MINI, and Land Rover dealer. George Sharpe Sr. Serra in Pontiac, MI. In 1999, Mr.

originally began as a car detailer for Mr. Under the guidance of Mr. Serra, Sharpe excelled and went on to create some of the most groundbreaking dealership ideologies in the area. A few of these include the first non-commissioned sales staff in West Michigan and the SHARPE Promise which features a money-back guarantee on pre-owned vehicles. The Land Rover franchise was acquired in 1997 and Jaguar was added in 2003. Serra retired and George Sharpe Sr. bought the remaining shares. In 2005, the Buick franchise was sold back to General Motors and MINI Cooper was acquired shortly after. Now owned and operated by George Sharpe Sr. and his son George Jr., Sharpe covers a 13-acre campus with four unique showrooms displaying the BMW, MINI, Jaguar and Land Rover brands. We serve West Michigan customers with expertly trained, non-commissioned sales staff, factory-trained technicians, parts experts and full detail service. Our goal is to Make Every Mile Memorable. SHARPE is proud to have served the West Michigan community for over 40 years.

10/16/2026

2026 Range Rover Velar S

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POV: you just bought the new iX3

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Range Rover ASMR

Performance meets opportunity.Take another look at these BMW favorites with updated pricing:2026 BMW X6 M Competition — ...
10/15/2026

Performance meets opportunity.

Take another look at these BMW favorites with updated pricing:

2026 BMW X6 M Competition — $118,000

2022 BMW M4 Competition — $77,000

2023 BMW X3 xDrive30i — $33,997

Whether you're looking for exhilarating performance or everyday luxury, now is the time to explore your options.

Call for availability or DM us for details.

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Check out the BMW vitalize program!

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Address

1010 28th Street SE
Grand Rapids, MI
49508

Opening Hours

Monday 7am - 8pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm
Friday 7am - 6pm
Saturday 9am - 3pm

Telephone

+16164525101

Website

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