07/17/2026
It looks like an important symbol, but what is an ASE Certification exactly?
This is one of those things that you don't know unless you know. The short of it is yes, it is important.
ASE Certification, also known as Automotive Service Excellence, is the certification granted to an automotive technician who has completed the required training and obtained their Automotive Service Excellence Certified Master Technicians requirements. This means they are qualified to work on every mechanical, electrical component, and system in a vehicle.
When a customer brings their vehicle in for repairs, they want to know their car is being fixed by a reputable professional. Customers trust the Automotive Service Excellence Certification seal because they know their mechanic is a master in vehicle repair.
When the ASE Seal is displayed outside of a service station, customers know there is at least one mechanic in the building with the best automotive education available. They know their vehicle is in good hands and will be repaired with the best craftsmanship possible.
Now you know what this symbol means, and why we display it here at Bowles Complete Autocare.