05/05/2016
The primary focus in our research is to discover what it is that consumers both value and desire in their automobile. Using surveys, and focus groups, we can figure out the features that people really want in a new car. This allows for SoCar to develop a vehicle that is innovative and forward thinking. Also, we plan on producing a few prototypes for a field test that will gauge consumer’s actual feelings about the vehicle. That way we are able to fix any problems or remove unfavorable features, ensuring when SoCar is released it will be flawless.
Please take 60 seconds to fill out our survey at www.SoCar.com