10/15/2026
Same vehicle. Different ZIP code. Different price.
According to new J.D. Power research, the value of the same used vehicle can vary by $100 to $1,000 depending on the market.
For independent dealers, understanding local pricing trends can make a real difference when purchasing inventory, setting competitive prices and protecting profit margins.
Knowing your market matters. So does making smart inventory decisions.
Take a look at what the latest research reveals.
https://bit.ly/4B2ZgQu
“So a lot of times dealers should know that maybe they can pay more, and maybe a vehicle is risky if they pay at a national price.” (3 min. read)