08/27/2026
How can work truck industry leaders turn innovation into a more predictable driver of growth?
Find out at NTEA’s Executive Leadership Summit, where industry leaders will explore the forces reshaping the market — and practical strategies for competing through change.
Featured Session Highlight: “Innovating to Win: How Work Truck Industry Leaders Can Beat the Odds in a Rapidly Changing Market,” presented by Ilya Trakhtenberg, Managing Director, L.E.K. Consulting, and Matt Wayne, Managing Director, L.E.K. Consulting.
Digital connectivity, AI growth, electrification, intensifying competition and an uncertain regulatory environment are changing customer expectations and raising the stakes for innovation. Yet even compelling ideas can struggle to become successful new products and services.
This session will explore why innovation often falls short in established businesses — and what top performers do differently. Drawing on L.E.K.’s proprietary research and frameworks from Trakhtenberg’s co-authored book, Predictable Winners, attendees will learn how to assess the forces reshaping the competitive landscape, systematically reduce innovation risk, accelerate conviction and improve return on innovation investment.
Real-world case studies from analogous industrial markets will help translate those concepts into a practical framework work truck executives can apply within their own organizations.
Turn innovation from a challenge into a competitive advantage.
It’s one of seven educational sessions designed to provide perspective on the issues shaping the commercial vehicle industry and help attendees prepare for what’s ahead.
https://www.ntea.com/events/executive-leadership-summit
