GrooveCar

10/09/2026

Please join us in welcoming Chattanooga First Federal Credit Union to GrooveCar Direct! We’re excited to help their members explore their car shopping options and connect with their credit union along the way.

Welcome aboard, Chattanooga First! 🚗

See what’s possible with GrooveCar Direct: https://ow.ly/8RXS50ZV8oi

10/01/2026

Ghost your GrooveCar Direct payments until next year 👻

Sign up for GrooveCar Direct by October 31st and use it free through 2026. No deferred payments. No delayed billing. Just $0 until 2027.*

GrooveCar Direct gives your credit union a custom-branded car shopping site that keeps members shopping within your ecosystem instead of competing platforms, helping you capture more auto loan opportunities.

Learn more: https://ow.ly/BYHp50ZTxQl

*Offer for new enrollments only. Contract must be signed by October 31, 2026. Additional terms apply.

09/29/2026

As credit unions plan for 2027, many are reassessing the value of their current lending and leasing partnerships.

CU Xpress Lease is designed to do more than provide a leasing program. Our Full-Service model helps credit unions add leasing capabilities while reducing the internal workload that often comes with managing a program internally.

Why credit unions partner with CU Xpress Lease:
🔹Full residual value protection
🔹End-to-end operational support
🔹Dealer network access
🔹Simplified lease administration
🔹Scalable growth without additional headcount

Our goal is simple: help credit unions capture more point-of-sale opportunities with less internal friction.

As you evaluate 2027 initiatives, it may be worth asking whether your current partners are driving meaningful growth — or simply maintaining the status quo.

Learn more about CU Xpress Lease: https://ow.ly/NPE250ZFqZn

09/23/2026

When members shop with their credit union from the start, the results speak for themselves.

Members Financial Federal Credit Union saw the impact firsthand, with GrooveCar Direct helping turn online car shopping into funded auto loans and measurable growth.

See how GrooveCar Direct can help keep your credit union part of the car buying journey: https://ow.ly/vspz50ZFpzL

09/16/2026

Today’s car shoppers expect a seamless, omnichannel experience — one that lets them effortlessly transition between online research and in-person visits. The car shopping journey isn’t linear anymore; it’s a blend of digital convenience and personal interaction.

That’s where your own, white-labeled GrooveCar Direct car shopping site comes in.

Keep your members in-house and exclusively shopping under your credit union’s umbrella of products. Learn how GrooveCar Direct can help you to eliminate the risk of losing these loan opportunities to competitors: https://ow.ly/XIyr50ZFlG4

09/10/2026

Vehicle affordability continues to put pressure on consumers, and longer loan terms are increasingly being used to make the monthly payment work.

But stretching a traditional auto loan only goes so far. As terms increase, consumers stay in debt longer and loan-to-value ratios rise. Meanwhile, credit unions are still competing for payment-conscious buyers at the dealership.

Leasing gives credit unions another way to address affordability without simply extending the loan.

See what the latest data reveals about rising loan amounts, longer terms, and why leasing deserves a place in the credit union auto finance conversation. Read our full blog here: https://ow.ly/ZzPy50ZLVwU

09/07/2026

Wishing everyone a safe and happy Labor Day!

Today, we recognize the hard work and dedication of workers everywhere.

09/02/2026

Welcome to GrooveCar Direct, LG&E Co. Credit Union! 🎉

We’re excited to partner with LG&E Co. Credit Union and help provide their members with a seamless, credit union-branded car shopping experience. With GrooveCar Direct, members can shop for their next vehicle while keeping their trusted credit union connected to the journey from the start.

Learn more about GrooveCar Direct: https://ow.ly/wGtW50ZC51w

08/28/2026

For many credit unions, planning for 2027 is already underway. The focus has shifted from reviewing 2026 performance to identifying, “What needs to change for 2027?”

CU Xpress Lease’s Full-Service model gives credit unions a comprehensive, end-to-end solution, delivering risk protection, operational relief, market access, and enhanced member experiences.

We handle:
🔹Dealer engagement
🔹Funding and documentation workflows
🔹Lease servicing administration
🔹Residual value protection
🔹Day-to-day operational support

This allows your team to stay focused on members while expanding lending opportunities in a controlled, scalable way.

If 2027 planning is already underway at your credit union, now is the right time to evaluate whether your current strategy is built for growth: https://ow.ly/Ola750Zs1E1

08/25/2026

Auto Finance News recently featured MCU: Municipal Credit Union and CU Xpress Lease in a closer look at the growing role of leasing in today’s affordability-focused auto market.

GrooveCar's Robert O'Hara joined the conversation, sharing insight into what’s driving lease growth, how the CU Xpress Lease model helps credit unions compete, and why payment-conscious consumers continue to turn to leasing.

Read the full article below.

Municipal Credit Union saw its lease originations increase in July as the financier offered competitive rates and consumers looked for lower monthly payments. https://hubs.la/Q04tVgL10