Arete Auto Salon

Arete Auto Salon Arete Auto Salon offers CQUARTZ ceramic coatings, STEK paint proteciton film (PPF) and detailing! We take a bespoke approach to our work.

a·re·te [ahr-i-tey]
noun
the aggregate of qualities, as valor and virtue, making up good character. Origin:
Greek aretḗ

We are the premiere destination for auto detailing and reconditioning in Rochester, NY and the surrounding area. Founded on the principles of honesty, quality, craftsmanship, and excellence we are committed to providing a second to none experience at every turn. Everything we

do is with you, the client, in mind and we seek to provide a personalized service to ensure you get the experience you desire. We specialize in paint correction and full vehicle coatings. Our two lines of paint protection systems have been hand selected for you and represent the best of what the market has to offer. Whether you choose CQuartz UK or CQuartz Finest you know you're getting a quality product delivered by true professionals. All of our coating systems can protect every surface of your vehicle inside and out while also providing years of lasting protection. We take quality seriously. Never settle, if you want dedicated, passionate, and knowledgeable detailers working to assure your car is at its absolute best look no further. No other shop in the area can provide you with the attention to detail and dedication to satisfaction that we provide. Auto detail is more than just a service to us, we take pride in reconditioning the cars you love. We work in partnership with Roc-Euro for your European performance needs.

Call us when it just has to look better than it did on the showroom floor. This GT3 Touring got the Areté touch, and loo...
08/26/2026

Call us when it just has to look better than it did on the showroom floor. This GT3 Touring got the Areté touch, and looks the part.

areteautosalon.com

Sometimes we take too many pictures of cars. So, here are some teasers from when we had a GT4 track car and a fresh-off-...
08/20/2026

Sometimes we take too many pictures of cars. So, here are some teasers from when we had a GT4 track car and a fresh-off-the-trailer GT3 Touring in the shop. Maybe, just maybe, we'll sort through the 200+ photos and half-hour of vertical footage of the GT3 to post some of it.

areteautosalon.com

Street Scene was a blast, so much of a blast that we didn't get out of the booth much. And by that we mean this is the b...
08/17/2026

Street Scene was a blast, so much of a blast that we didn't get out of the booth much. And by that we mean this is the best picture we got.

We're fans of full-size sedans, including this VIP LS400. It isn't for everyone but there's something for all tastes at a show like this.

"Why are the brakes so big?" It makes 650hp and weighs 5,000 lbs, try brake checking an 18 wheeler some time. "Why are t...
08/11/2026

"Why are the brakes so big?" It makes 650hp and weighs 5,000 lbs, try brake checking an 18 wheeler some time. "Why are they yellow?" Because they might as well look good if they're this big!

Cayenne Turbo GT came in for a Showroom Detail and looks the part. Clean your wheels the right way at Arete.

areteautosalon.com

Of all the 911s on Bring A Trailer, you should check this one out! The auction ends Thursday afternoon (less than 24 hou...
08/06/2026

Of all the 911s on Bring A Trailer, you should check this one out! The auction ends Thursday afternoon (less than 24 hours left!), but we tried to give it a cleanup that the new owner will love. It doesn't have a 3- or 4-digit odometer, but a little bird told us that there aren't any good stories attached to low mileage cars.

bringatrailer.com/listing/1995-porsche-911-carrera-coupe-151

Saw what you will about the Bangle-era of BMW design, we think this E60 M5 is a fair exception. Shining bright after a S...
07/30/2026

Saw what you will about the Bangle-era of BMW design, we think this E60 M5 is a fair exception. Shining bright after a Showroom Detail, its Indianapolis Red had that pop brought back- full interior & engine bay detailing included!

areteautosalon.com

A bit of PPF, a bit of polishing, and a heap of CQUARTZ coatings for this Audi A3! Mix it all up and you have an extreme...
07/27/2026

A bit of PPF, a bit of polishing, and a heap of CQUARTZ coatings for this Audi A3! Mix it all up and you have an extremely glossy and well protected exterior!

areteautosalon.com

The power of DQUARTZ with the slickness of CQUARTZ Finest Reserve! Wheels, glass, trim, and plenty on the paint- this TR...
07/22/2026

The power of DQUARTZ with the slickness of CQUARTZ Finest Reserve! Wheels, glass, trim, and plenty on the paint- this TRD Pro Tundra is coated to a T! Keep it clean, keep it glossy- get protected at Arete.

areteautosalon.com

Wimbledon white paint and Guardsman blue stripes on this GT350 Heritage Edition- protected by STEK DYNOshield PPF and CQ...
07/13/2026

Wimbledon white paint and Guardsman blue stripes on this GT350 Heritage Edition- protected by STEK DYNOshield PPF and CQUARTZ ceramic coatings. We wonder what Ken Miles would think!

areteautosalon.com

This M2 CS may have gained back a couple ounces of the 100lbs that it shed, but only after we covered it in PPF- includi...
07/08/2026

This M2 CS may have gained back a couple ounces of the 100lbs that it shed, but only after we covered it in PPF- including every piece of carbon fiber and piano black trim. One-piece trunk (don't ask us how), wheels-off coating, CQUARTZ Skin, we gave it the works.

areteautosalon.com

Address

645 Whitney Road W
Fairport, NY
14450

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15852708327

Website

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