09/22/2026
Your online shopper is closer to buying F&I products than you think.
Clear product explanations and estimated pricing allow customers to explore protection on their own terms. By the time they reach the dealership, the conversation can begin with which coverage fits rather than why they should consider coverage at all.
Read more here: https://blog.vanguarddealerservices.com/from-clicks-to-contracts-turning-online-shoppers-into-fi-buyers
As a veteran in F&I sales, I’ve watched one undeniable truth unfold: customers haven’t stopped buying F&I products, they’ve simply changed how they want...