Roy's Auto Center

Roy's Auto Center Roy's Auto Center has been locally owned and operated for over fifty years. Since then a lot has changed. But in some ways, things are still the same.

In 1975 Roy Shumard opened Roy's Auto Center on Fifth and Broadway with just six cars. The new Ford Mustang II cost just slightly under four thousand dollars and gas was only forty-four cents a gallon. Quite frequently, people who bought a vehicle from us, come in just to say, "Hi." People whose parents also bought a vehicle from us. People who are now shopping for a vehicle for their teenager. Over fifty years later with two locations, Roy's Auto Center continues to utilize the ties to the community we've built up over the years. For example, the vast majority of our financing is serviced by local credit unions like Coast Central or Northern Federal. This keeps our customer's money local and puts it to use in the county, instead of having it sent off somewhere to a large institution. All of our vehicles are also given a thorough safety inspection by A.S.E. certified technicians. These technicians perform mechanical and computer inspections of the vehicle's engine, powertrain, fluid and electrical systems. The undercarriage is checked, including the suspension, wheel alignment, chassis, frame, and sub-frame. The safety of the airbags, seat belts, brake pads, rotors, and tires are also checked. The vehicle is then taken on a road test to check for any unusual noises, interior squeaks, rattles, or vibrations. Passing all of the above, the vehicle goes into the detailing shop where our professional detailers give it the finishing touches. When you buy from Roy's you can count on the best quality. We are a Certified CARFAX Advantage Dealer as well as winners of many Reader's Choice awards for Best Used Car Dealership on the North Coast. When you come to Roy's we will do everything we can to put you in the right vehicle. We have two locations to serve you; the original location on 5th and Broadway and our New Location Roy's II at the corner of 5th and A!

Jordan needed a spacious car that got good mileage with an affordable price tag, she got exactly what she wanted when sh...
09/24/2026

Jordan needed a spacious car that got good mileage with an affordable price tag, she got exactly what she wanted when she picked out this beautiful Kia Soul! Thanks for coming to see us Jordan! 🚗🚦🚗

🔥 JUST IN AT ROY’S AUTO CENTER! 🔥Check out this stunning 2017 Ford Edge Sport! Finished in head-turning Shadow Black wit...
09/24/2026

🔥 JUST IN AT ROY’S AUTO CENTER! 🔥

Check out this stunning 2017 Ford Edge Sport! Finished in head-turning Shadow Black with a premium Ebony leather interior, this ride offers the ultimate blend of performance, style, and comfort.

⚡ PERFORMANCE & SPECS

Engine: Powerful 2.7L EcoBoost® Turbo V6

Output: 315 HP & 350 lb-ft of torque

Condition: Excellent overall condition!

✨ STANDOUT FEATURES

📱 SYNC 3 Infotainment: 8-inch touchscreen w/ Apple CarPlay & Android Auto

❄️🔥 Comfort: Heated front seats & Dual-Zone Automatic Climate Control

🏎️ Sporty Styling: Unique front/rear fascia, dual exhaust & 20-inch alloy wheels

💡 Visibility: Premium LED headlamps

🪵 Details: Leather-wrapped steering wheel & sport-tuned stance

This beauty won't last long on the lot!

📍 Roy's Auto Center
📅 Open 7 Days a Week!
📞 Call us: 707-443-7697
🚗 Stop by for a test drive today!

https://www.roysautocenter.com/vehicle-details/26f7495b743d4da288ffbbbd7f4e20ac

Brenda found this beautiful Nissan Altima with all the bells and whistles she needed! We are glad to help and hope you l...
09/24/2026

Brenda found this beautiful Nissan Altima with all the bells and whistles she needed! We are glad to help and hope you love that new ride. Thanks Brenda🎊🤙🏽🔥

We sent John home in this clean F-150! Kourtney had such a great experience the other day purchasing a vehicle that she ...
09/23/2026

We sent John home in this clean F-150! Kourtney had such a great experience the other day purchasing a vehicle that she brought John in to get him a reliable ride! Enjoy all 8 cylinders in that bad boy John!🔥🛻

Kourtney needed some reliable wheels and fell in love with this Jeep Cherokee!🔥 We appreciate you coming to see us Kourt...
09/22/2026

Kourtney needed some reliable wheels and fell in love with this Jeep Cherokee!🔥 We appreciate you coming to see us Kourtney, enjoy that ride!!🎉😎🤙🏽

Kellie found the perfect Tacoma for the days out in the woods! We are glad we could help and enjoyed working with you al...
09/22/2026

Kellie found the perfect Tacoma for the days out in the woods! We are glad we could help and enjoyed working with you along the way. Enjoy that sweet new ride Kellie, we appreciate your business!🌲🛻🔥

Joe and Samantha did their research and found this beautiful Kia Telluride! We appreciate your repeat business! Enjoy th...
09/20/2026

Joe and Samantha did their research and found this beautiful Kia Telluride! We appreciate your repeat business! Enjoy that gorgeous ride🔥🤙🏽

Tara wanted a stress free car buying experience so she came in to see some familiar faces! Can’t go wrong with a Honda! ...
09/17/2026

Tara wanted a stress free car buying experience so she came in to see some familiar faces! Can’t go wrong with a Honda! Thank you for shopping local, we’ll see you on the road! ☀️ 🚗

Kellie and Amy now have all the space they need! Enjoy that Suburban and all the bells and whistles that come along with...
09/06/2026

Kellie and Amy now have all the space they need! Enjoy that Suburban and all the bells and whistles that come along with it! We appreciate you guys coming back for your third vehicle from us! Enjoy that ride!🔥🎊🤙🏽

Have a safe and fun holiday weekend Humboldt!
09/06/2026

Have a safe and fun holiday weekend Humboldt!

Address

10 W 5th Street
Eureka, CA
95501

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 5pm
Sunday 11am - 5pm

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