BMW of Eugene

BMW of Eugene Serving the Eugene area, BMW of Eugene, located at 2100 Martin Luther King Jr Blvd in Eugene, OR, is your premier retailer of new and pre-owned vehicles.
(206)

Your one-stop shop for all things BMW in Eugene, OR. We offer a wide selection of new and used BMWs, as well as factory-certified service and parts. Our friendly team is here to help you find the perfect BMW for your needs. Swickard Auto Group guarantees unbeatable prices with our Swickard Price Promise. If you find a lower price on an identical new vehicle within 25 miles within three days, we'll

refund the difference. Our commitment extends beyond the purchase, aiming to build long-term relationships. For assistance, contact our Customer Service team. Thank you for choosing Swickard Auto Group.

There is a moment on any long drive when the car either helps or it does not.The BMW X7 xDrive40i helps. Three full rows...
09/02/2026

There is a moment on any long drive when the car either helps or it does not.

The BMW X7 xDrive40i helps. Three full rows, a quiet inline six, and enough room that nobody draws the short straw and rides in the back with their knees up. It is built for the drives that start early and end somewhere worth the effort.

Room is not a luxury feature. It is the thing you notice at hour three.

It's not just the car. It's the care.Complimentary loaners, follow-up calls, and a team that greets you by name, the kin...
08/27/2026

It's not just the car. It's the care.

Complimentary loaners, follow-up calls, and a team that greets you by name, the kind of aftercare that turns a first-time guest into a lifelong one.

Five stars, before, during, and after.

What happens when BMW reinvents the sedan for the electric age?Meet the all-new i3. Neue Klasse design, next-generation ...
08/25/2026

What happens when BMW reinvents the sedan for the electric age?

Meet the all-new i3. Neue Klasse design, next-generation eDrive, and a clean-sheet approach to everything a BMW sedan can be. Curious? So are we, here's your first look.

Great sales. Great service. Every visit.From finding the right BMW to keeping it at its best, our team takes care of the...
08/20/2026

Great sales. Great service. Every visit.

From finding the right BMW to keeping it at its best, our team takes care of the whole journey, not just the drive off the lot.

See you next time.

08/19/2026

The BMW M2 CS does not ease you into anything🏎️

Short wheelbase, sharp response, every input answered right away. It is the kind of drive you feel before you think about it.

Coast run in the morning, soccer practice by three, dinner reservations at seven.The BMW X5 takes all of it in stride, r...
08/18/2026

Coast run in the morning, soccer practice by three, dinner reservations at seven.

The BMW X5 takes all of it in stride, room for everyone and everything, with the kind of drive that makes the miles between disappear.

08/15/2026

Do we have your attention yet?😍

Some cars wait to be noticed. The BMW M5 skips that part entirely.

Eight BMWs. One dealership they keep coming back to.When a guest returns for their eighth, you know the experience is ri...
08/13/2026

Eight BMWs. One dealership they keep coming back to.

When a guest returns for their eighth, you know the experience is right.

Thank you for the loyalty, here's to the next one.

An SUV that forgot it's an SUV. The BMW X6 M Competition brings full M performance and a low, coupe-cut roofline, then l...
08/11/2026

An SUV that forgot it's an SUV. The BMW X6 M Competition brings full M performance and a low, coupe-cut roofline, then lifts it with the Panoramic Sky Lounge roof, where LED light threads turn every night drive into something special.

Command, adrenaline, and atmosphere in one.

It's DOGust at BMW of Eugene. Shelters mark August 1 as the universal birthday for rescue dogs with no known one, and we...
08/08/2026

It's DOGust at BMW of Eugene. Shelters mark August 1 as the universal birthday for rescue dogs with no known one, and we're spending the whole month honoring it.

Every new vehicle we deliver sends $50 to a local rescue, adding up to 1,000 animal lives saved each year. Find your next ride, and help a good dog find their person.

Address

2100 Martin Luther King Jr Boulevard
Eugene, OR
97401

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 9am - 7pm
Sunday 10am - 6pm

Website

Alerts

Be the first to know and let us send you an email when BMW of Eugene posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to BMW of Eugene:

Shortcuts

Share

Category