08/26/2026
Sept 3–6, 2026 : L’oe [‘low’] Show 6 ❤️
•• Pottstown, PA, USA ••
The “biggest little car show” returns - spanning over 2 kilometers of downtown Pottstown we will again transform our local streets into a vibrant festival of all things VW Group, with restaurants, Biergartens, pop-up shops, and more.
We’re excited to welcome you back to what has become one of the world’s biggest modern-era VW Group events, now in its sixth year.
•• Key Dates ••
• January 12: Vendor Registration opens.
• May 1: 50 Years of Golf GTI, Audi Club, PVW Magazine, and other Pre-Registration opens.
• July 1: Main Show Car Registration opens.
•• Event Highlights ••
The weekend kicks off Thursday night at Sly Fox and runs through the Main Show Day on Sunday, Sept 6th.
Expect multiple GTGs, charity fundraisers, and a massive variety of cars from VW Group brands including Audi, Porsche, Volkswagen, Lamborghini, Scout, NSU, International, and more - all in the group are welcome.
• Spectator Entry: Always 100% free.
• 50 Years of GTI: We’re celebrating the Golf GTI’s legacy! On Saturday, Sept 5, every registered original GTI—regardless of condition or mods—will be invited to a special photoshoot after the Cars & Coffee, before the Red Horse all-brands evening show. The main show will also have a huge display area.
•• What’s New for Year 6 ••
We’ve listened to your feedback. This year features more displays and improved “creature comforts”:
• Better Amenities: More water stations, accessible restrooms, clearer parking/load-in directions, recycling bins & more.
• Creator Support: A free dedicated air-conditioned hub for photographers, with additional VIP access with drinks, snacks, and bathrooms.
• Show Car Owners : Streamlined registration pickup, better load-in, and more clear lists of free limited-edition goodies for owners.
•• A Community Effort ••
We are incredibly grateful to the tens of thousands of enthusiasts from around the world, local residents, and business owners who make this atmosphere possible.
⠀
We look forwards to us all making this another safe and amazing show, and a record-breaking weekend for our local restaurants, Biergartens, and shops!
