Rotation Engineering

10/14/2026

Some 🎃 inspiration for a custom WR35 wheelset for Brett Herzog. If custom color is something your after, our website now features a custom color configurator with unlimited combinations!

10/12/2026

Every corner is a restart.

On a technical cross course you're braking, turning, and sprinting back up to speed over and over, for an hour. The wheels you accelerate a few hundred times a race matter.

The RaceLab CX35 is our wheel for those courses. At 1150g for the set, it's the lightest wheelset in the RaceLab range. The 35mm rim is deep enough to hold speed on the open sections and shallow enough to stay calm in a crosswind.

Hand built in-house. Tubular-only.

Configure your CX35 here: https://www.rotation-engineering.com/products/racelab-35-cx-tubular-wheel

10/09/2026

Bike maintenance advice is everywhere. Not all of it holds up.

Some of these myths get repeated so often, riders just assume they are true. A few are harmless. A few can actually cost you a part or a ride.

Swipe through for five we hear all the time, and what is actually true instead.

Which one did you believe before today?

10/07/2026

Fast courses still have stairs.

Every cross race has a moment where the bike stops being something you ride and becomes something you carry. Nobody looks forward to it. Everybody races it.

The RaceLab CX55 is our wheel for fast courses: 55mm deep for the open sections and power stretches. But it has to come up the stairs with you too, and at 1400g for the set, it does.

Grab your RaceLab CX55 here: https://www.rotation-engineering.com/products/racelab-cx55-tubular-wheels

10/05/2026

Built for the fast courses. Here's how to tell if yours are.

If the races that matter to you have long grass straights, pavement sections, and power stretches where the group strings out, that's where a deep rim earns its place. The RaceLab CX55 gives you 55mm of carbon for those sections.

Even fast courses have their slow moments. Sand, off-cambers, a run-up or two. That's why the CX55 is tubular-only, with a 28mm rim for wide cross tubulars and the grip that comes with them.

Hand built in-house. Spoke tension measured and balanced before it ships. 1400g set weight.

If your calendar leans more technical than fast, the RaceLab CX35 is worth a look too.

Configure your CX55 here: https://www.rotation-engineering.com/products/racelab-cx55-tubular-wheels

10/01/2026

Thousands of miles. Some of the worst conditions out there. Still spinning smooth.

That is the kind of review that means more than any spec sheet. Alex Land put our bottom bracket through real mileage on real terrain, and it held up exactly the way it was engineered to.

This is what precision bearings, proper sealing, and accurate tolerances actually deliver over time. Not just a smooth ride on day one, but a smooth ride thousands of miles later.

If you are tired of replacing bottom brackets every season, it might be time to try one built to last.

Shop the Bottom Bracket collection: https://www.rotation-engineering.com/collections/bottom-brackets

10/01/2026

09/29/2026

Most wheel problems start small.

A little ping. A slight wobble. Easy to brush off, especially when the bike still feels fine to ride.

The truth is, wheel issues rarely stay small. A loose spoke or a bit of hub play left unchecked can turn into a full wheel rebuild down the road.

Whether you ride road, gravel, or mountain bikes, your wheels take a beating every time you're out. A quick check before your rides is one of the easiest ways to catch a problem early and avoid a bigger repair later.

Swipe through for five signs worth watching for.

Rotation Engineering builds precision wheels and bike components for riders who care about the details that keep a ride smooth, mile after mile.

09/28/2026

Mary and Doug braved the elements at this weeks Vermont 50, sporting their new Rotation Engineering XC30 wheel sets!

Mary came home with a win in her age category and 5th overall out of 48 women 💪

09/25/2026

This is the goal every time you head out.

No creak pulling your focus. No drag making you second guess the climb. Just the trail, your line, and the rider ahead of you.

That kind of ride does not happen by accident. It comes down to fit, alignment, and bearings that are actually doing their job. Rotation Engineering builds bottom brackets, wheels, and drivetrain parts so those details stay handled long after the first ride.

Get the small stuff right and the bike gets out of the way.