Rotation Engineering

Rotation Engineering Bringing Motorsports technology to grass roots cycling.

Wider. Faster. More composed.Meet the Racelab WR35 — a wide, hooked tubeless rim built from the inside out. Grip and con...
07/17/2026

Wider. Faster. More composed.

Meet the Racelab WR35 — a wide, hooked tubeless rim built from the inside out. Grip and control when the road runs out, speed when it doesn't.

The details that matter:
▸ 35mm depth
▸ Hooked tubeless-ready rim — run lower pressures with confidence
▸ ~1250g wheelset (±40g) — light where it counts
▸ Rotation Axis Pro or DT Swiss 240 hubs
▸ Lifetime defect warranty + 3-year crash replacement

The kind of wheel you install, trust, and stop thinking about.

Learn more https://www.rotation-engineering.com/products/racelab-wr35-road-gravel-wheels

Chain waxing at the workbench or kitchen counter? The good thing is that even if you're in the latter camp, Rotation wax...
07/08/2026

Chain waxing at the workbench or kitchen counter? The good thing is that even if you're in the latter camp, Rotation wax is non-toxic and easy to clean up!

Nice work BRE!
07/06/2026

Nice work BRE!

Pro Tip: When waxing your chain, make sure to swish it around until you see no more air bubbles rising to the surface! W...
06/26/2026

Pro Tip: When waxing your chain, make sure to swish it around until you see no more air bubbles rising to the surface! Why? You want the wax to reach all the spaces between the rollers on the chain. That's the most important part to lubricate!

Learn more about how to wax your chain on the user guide on our site! https://www.rotation-engineering.com/pages/support-and-user-guides

The clearest sign it’s time to re-wax isn’t how the chain feels. It’s how it sounds.A waxed chain should run clean, quie...
06/12/2026

The clearest sign it’s time to re-wax isn’t how the chain feels. It’s how it sounds.

A waxed chain should run clean, quiet, and smooth. When that quiet starts to fade and you hear a noticeable jump in chain noise through the drivetrain, the wax inside the links is no longer doing its job the way it should.

That’s the signal.

Not a greasy touch test.
Not guessing by feel.
Listen for the change.

When the drivetrain gets louder, re-wax before noise turns into contamination, extra wear, and lost confidence in the machine.

Fresh wax. Quiet chain. Clean miles.

06/08/2026
05/26/2026

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Maple Street
Ellington, CT
06029

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