Circle BMW

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Circle BMW The BMW Store at the Jersey Shore 🏁 Welcome to Circle BMW, the family-owned and operated BMW dealership serving the Jersey Shore for over 40 years.

Owned by Tom DeFelice, Jr. and operated by his son, Thomas J. DeFelice, III, we are committed to excellence in all aspects of the BMW ownership experience. Our services include sales, service, parts, accessories, lifestyle products, and long-term customer support. At Circle BMW, we pride ourselves on providing exceptional customer service and have been recognized for our outstanding performance and dedication to customer satisfaction. We are a four-time recipient of the prestigious BMW Center of Excellence Award and most recently, we were named the 2023 National BMW Dealer of the Year and a 2023 Consumer Satisfaction Award recipient by DealerRater. CarFax has also recognized us as a Top-Rated Auto Dealer for 2022, 2021, and 2020. In addition to our new BMW vehicles, we also offer Certified Pre-Owned vehicles that meet rigorous standards for resale. Our award-winning Service Department is among the top in the nation and employs the largest staff of BMW Master Technicians in New Jersey. We're also one of the largest BMW-authorized stocking dealers of original equipment parts and accessories in the region. Visit us at Circle BMW, "The BMW Store at the Jersey Shore", and experience the exceptional service and support we offer.

10/17/2026

Reasons why you should buy a BMW 😎

10/16/2026

Congrats Gregory! On your new 2027 X5! 😎

10/16/2026

I love the M5. I love the crisp white exterior. I love the red interior. I love the power. I love the details. I love all of it.

The BMW M5 makes it very easy to fall in love.

Come experience it for yourself at Circle BMW in Eatontown.
📍Eatontown, New Jersey

10/14/2026

🩷 We extend our deepest gratitude to our customers for your continued support. During the month of October, we are honored to donate $100 to Riverview Medical Center for every vehicle sold to support breast cancer awareness. Thank you for joining us in making a meaningful impact in our community. 💕

BMW iX3 designed to stand out, even in the scroll.The BMW iX3 brings bold design and unmistakable BMW presence to every ...
10/14/2026

BMW iX3 designed to stand out, even in the scroll.

The BMW iX3 brings bold design and unmistakable BMW presence to every frame.
See it for yourself at Circle BMW and find yours today.

10/13/2026

Versatile performance, refined comfort, and everyday capability come together in an SUV built to keep up with wherever the day takes you.


Come experience the BMW X3 for yourself at Circle BMW.
📍Eatontown, New Jersey

10/12/2026
Original BMW Parts. Upfront prices. A bond that lasts? That’s Circle BMW Value Service.
10/11/2026

Original BMW Parts. Upfront prices. A bond that lasts? That’s Circle BMW Value Service.

10/10/2026

October is Breast Cancer Awareness Month. For every car sold in the month of October, we donate $100 to Riverview Medical Center. Thank you to all our customers who help support a great cause. Come visit us today!

10/09/2026

The Limited Edition BMW M3 CS Handschalter brings a manual transmission to the M3 CS for the first time, exclusively for North America.

Lightweight carbon-fiber components, bespoke chassis engineering, and racing-inspired details come together for a more connected M experience with every shift.

Come see what’s next at Circle BMW.
📍Eatontown, New Jersey

09/17/2026

Buying a BMW Certified Pre-Owned all-electric vehicle? It’s Common Sense, really.

Comprehensive inspection? Check.
Battery health standards? Check.
Extensive coverage? Check.
Roadside assistance? Check.

The list keeps going. Explore offers: https://www.bmwusa.com/certified-preowned.html

The wheels on the bus go skrrt skrrt skrrt.
09/14/2026

The wheels on the bus go skrrt skrrt skrrt.

Class is back in session. Welcome to ///M University.* *///M University is fictional. Registration is not possible and n...
09/08/2026

Class is back in session. Welcome to ///M University.*

*///M University is fictional. Registration is not possible and no college credit will be awarded for your excellent driving.

Where did you take your bimmer this summer?
09/02/2026

Where did you take your bimmer this summer?

09/01/2026

///Make the most of these last beautiful days.

Summer’s almost over, but this legendary road trip will live on forever. Share your best road trip of the season for a c...
08/31/2026

Summer’s almost over, but this legendary road trip will live on forever.

Share your best road trip of the season for a chance to be featured on our page.

📸:

Disclaimer:
*The BMW M3 Touring is not available for sale in the USA.

Built without compromise. Driven without hesitation.
08/29/2026

Built without compromise. Driven without hesitation.

This isn’t just paint—it’s a world of inspiration.
08/28/2026

This isn’t just paint—it’s a world of inspiration.

The seed that spawned a legacy. This is the legend of the M1.
08/27/2026

The seed that spawned a legacy. This is the legend of the M1.

08/26/2026

An exterior designed for the world, an interior designed for you.

Address

500 NJ-36
Eatontown, NJ
07724

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 6pm
Saturday 9am - 5pm

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