Brian Pasch, Founder of PCG Companies

Brian Pasch, Founder of PCG Companies Brian Pasch, Founder of PCG Companies, built his business insights and strategies with a foundation In August 2011, Inc.

Brian Pasch, Founder of PCG Companies, built his business insights and strategies with a foundation of over 25 years in Information Technology and Marketing leadership positions. His career experience ranges from the public sector and Wall Street to multiple successful private enterprises. Fresh out of Rutgers University in 1984, he published his first book and software package. Since then, he has

been recognized as a builder of world-class data warehousing models, a creator of award-winning search marketing strategies, and the highest rated Internet Trainer in the automotive industry. Recognizing a shift in corporate advertising spending, Brian founded PCG Digital Marketing in 2005 to assist growing companies with digital marketing. Magazine named PCG Digital Marketing the 192nd Fastest Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey, where PCG is based. PCG serves many industries, but their largest by far is the automotive retail industry, where they serve thousands of car dealerships across the U.S., Europe, Mexico, and Canada. Brian is an avid writer and blogger, and his commentary on Automotive Digital Marketing can be easily found across the web. In 2012, he founded PCG Consulting to provide vendor-neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media. In 2015, PCG Research was founded to create and publish trusted product reviews and industry research to help the dealer community. PCG Research is now the gold standard for dealer advocacy and education. Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. His popular training programs position him an in-demand speaker with elite flying status.

I'll be talking about this on the KPEYE webinar today, but here are the facts. It is very common for automotive marketi...
07/08/2026


I'll be talking about this on the KPEYE webinar today, but here are the facts.

It is very common for automotive marketing managers to be confused as to which Google Analytics account their Google Ads agency is using to optimize campaigns. Many stores have 2-5 different Adwords tags on their websites and many are connected to private GA4 accounts.

Some of the largest OEM approved vendors do not use the dealer's copy of GA4 which they use for measurement. Even when we present an optimized GA4 account, once KPEYE fixes all the conversion signals, there can be pushback Caputuring all website conversions signals is the foundation of Google Ads bidding strategies.

So why is this a problem?

What really happens is agencies use their own private GA4 accounts which 99% of the time DO NOT have all the conversion signals from tools on the dealer's website. This means they are optimizing advertising campaigns with weak, incomplete, or improper signals which wastes money and hurts conversion rates.

Why? They agencies say it's too much work to get GA4 cleaned up and configured, so they pass the buck and say its not their job.

Yet, dealers who are giving these agenies 5K, 10K, 20K a month per store for Google Ads are expecting that their money is being well spent.

So far, 100% of the dealer groups I have inspected in the USA needed KPEYE to spot and fix problems, measure conversion improvments, clean up website bloat, fix CTA designs, and convince their agencies to do the right thing.

Let that sink in....

Dealers who are passionate about increasing conversion rates of their websites, are invited to join me today at 1:00 pm EST.

Register today to reserve your spot: https://lnkd.in/dSwR4Qg2

Join automotive dealer group leaders on Wednesday as they share how KPEYE is transforming their worklife and responsib...
07/06/2026

Join automotive dealer group leaders on Wednesday as they share how KPEYE is transforming their worklife and responsibilities to maximize every website visit and ad dollar.

Register today to reserve your spot: https://lnkd.in/dSwR4Qg2

07/01/2026

Join me to help educate the automotive dealer community by sharing your experience with Streaming TV / OTT video advertising.

If you work at an automotive dealership and approve, select, or manage streaming, linear, and OTT video campaigns will ...
07/01/2026



If you work at an automotive dealership and approve, select, or manage streaming, linear, and OTT video campaigns will you please take this survey? Thank you in advance.

Start here: https://www.paschgroup.com/release/ott-streaming-report/

The published report will be released this fall. Everyone who takes the survey will receive a copy. All responses are confidential and all shared data will be anonymized, at scale.

If your responsible for maintaining dealer websites, and monitoring Google Analytics, Search Console, and inspecting ag...
06/29/2026



If your responsible for maintaining dealer websites, and monitoring Google Analytics, Search Console, and inspecting agency marketing reports, I have some good news.

Join me to learn how KPEYE can help accelerate insights, online conversion rates, and marketing efficiency.

Register here: https://lnkd.in/eyMe2Rda

It's long overdue. We will be conducting a national survey starting next week to collect feedback from dealership lea...
06/23/2026

It's long overdue. We will be conducting a national survey starting next week to collect feedback from dealership leaders on their experiences and frustration with streaming TV / OTT vendors. If you would like to schedule a one-on-one interview with me to guide my research, please send me a message. Look for the sign-up sheet on the PASCH GROUP website next week. Until then, I'm looking for feedback and insights from dealers.

How is KPEYE benefiting dealers? It creates accountability across every vendor in your online tech stack. This accountab...
06/13/2026

How is KPEYE benefiting dealers?

It creates accountability across every vendor in your online tech stack. This accountability leads to more sales opportunities, which generate profits for dealers. Dealers can only fix what they see: KPEYE brings the unseen into the light.

Get started in two minutes today: https://kpeye.com/

$299 / month for each website subscription.

Instead of auditing stores one by one each month, executives can instantly identify where the largest opportuniti...
06/12/2026

Instead of auditing stores one by one each month, executives can instantly identify where the largest opportunities exist. The goal is not simply to identify winners and losers.

The goal is to discover patterns that can be shared across the entire organization. When one store consistently outperforms the group, executives should immediately ask: "What can we learn from them?"Join the conversation

https://www.linkedin.com/pulse/can-you-inspect-your-online-showroom-seconds-brian-pasch-jmqze

Address

12 Christopher Way
Eatontown, NJ
07724

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

(732) 450-8200

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