Brian Pasch, Founder of PCG Companies

Brian Pasch, Founder of PCG Companies Brian Pasch, Founder of PCG Companies, built his business insights and strategies with a foundation In August 2011, Inc.

Brian Pasch, Founder of PCG Companies, built his business insights and strategies with a foundation of over 25 years in Information Technology and Marketing leadership positions. His career experience ranges from the public sector and Wall Street to multiple successful private enterprises. Fresh out of Rutgers University in 1984, he published his first book and software package. Since then, he has

been recognized as a builder of world-class data warehousing models, a creator of award-winning search marketing strategies, and the highest rated Internet Trainer in the automotive industry. Recognizing a shift in corporate advertising spending, Brian founded PCG Digital Marketing in 2005 to assist growing companies with digital marketing. Magazine named PCG Digital Marketing the 192nd Fastest Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey, where PCG is based. PCG serves many industries, but their largest by far is the automotive retail industry, where they serve thousands of car dealerships across the U.S., Europe, Mexico, and Canada. Brian is an avid writer and blogger, and his commentary on Automotive Digital Marketing can be easily found across the web. In 2012, he founded PCG Consulting to provide vendor-neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media. In 2015, PCG Research was founded to create and publish trusted product reviews and industry research to help the dealer community. PCG Research is now the gold standard for dealer advocacy and education. Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. His popular training programs position him an in-demand speaker with elite flying status.

 The   comprehensive study of OTT / Streaming TV campaigns for auto dealers is now available for free. If you have been ...
09/08/2026



The comprehensive study of OTT / Streaming TV campaigns for auto dealers is now available for free. If you have been scratching your head when you look at your ad spend reports, then you will appreciate our research report.

Get a copy here: https://lnkd.in/e8E-xdMv

09/03/2026

Brunella and I have been busy in the lab and today we have three major announcements to share with the dealer community. Take a minute a learn about how KPEYE Inc. can fit into your digitalmarketing and AI strategy and take some load off your marketing team to allow them to make better management decisions.

Dealers can join the KPEYE movement by signing up online in one minute. https://kpeye.com/

08/21/2026

How is your dealer positioning staff training needs?

08/17/2026

As we start the week, I would like to invite you to join these three activities.

 The responses are coming in!  Dealers, General Manager, Sales Managers, Marketing Managers, and BDC/Internet Sales Mana...
08/15/2026



The responses are coming in! Dealers, General Manager, Sales Managers, Marketing Managers, and BDC/Internet Sales Managers are invited to particpate. Help steer the future of CRM software for automotive retail.

Take the survey here: https://research.paschgroup.com/

All entries will be entered for the Tuscan adventure: three trips will be given.

Verify your dealership work email to participate in automotive industry research.

 Dealership leaders who complete the 2027 Automotive CRM Survey will be entered to win an amazing 7-day Tuscan experienc...
08/14/2026


Dealership leaders who complete the 2027 Automotive CRM Survey will be entered to win an amazing 7-day Tuscan experience. Since Carrie and I are experts at Tuscan travel, we will pick three winners and curate the best experiences for each family.

Take the survey here: https://lnkd.in/eatBkjZM

Package include rental car, lodging at Palazzo Tamanti in Montalcino and/or lodging at Spadalux in Florence, winery tours, and special experiences. Winners are responsible for their airfare and meals. Every automotive leader who has stayed our homes have raved about the experience.

You can look at the properties here: https://lnkd.in/edTZisai and https://lnkd.in/edTZisai

Help move the industry forward by sharing your experiences with your current CRM platform.

08/03/2026

Join me as I discuss the latest in Automotive CRM technology and the launch of the 2027 Dealer Survey on CRM Technology. Dealership employees can take the survey by visiting https://research.paschgroup.com

 After scoring the AUDI AG websites this week, I got a message to inspect Porsche Cars North America websites, so I pick...
07/29/2026



After scoring the AUDI AG websites this week, I got a message to inspect Porsche Cars North America websites, so I picked one of the biggest on the East Coast.

What did KPEYE Inc. find for this Porsche store in Manhattan, NYC?

1. About 545 of the site's 784 content pages tell machines this store is Porsche of Princeton, New Jersey. (I'm not kidding! See: https://bit.ly/4bi2CDW)

2. AI crawlers are allowed on the HTML and blocked from the JavaScript and JSON where all 408 cars live

3. The homepage publishes no structured data of any kind.

4. 127 of the store's 408 vehicles are missing from the sitemap, and lastmod is meaningless.

5. Every vehicle page declares one photograph and shows thirty-seven — and no trim, body type or interior.

6. Three tag containers each load twice — about 2.4 MB of tag code and 68 tags per visit.

Should I keep going? Who is looking out for blunders? That is what KPEYE was designed to do. Help dealers identify issues which impact traffic and conversion.

Dealership managers who want a free KPEYE inspection report, can request one here: https://lnkd.in/eyyaMhxB

07/27/2026

Dealers always expect their websites to generate more leads, but they rarely have the data which dhows them what is holding back their online conversion rates. Learn how to get that information for free.

Address

12 Christopher Way
Eatontown, NJ
07724

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

(732) 450-8200

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