10/02/2026
Three years running. Porsche has once again been named the most appealing premium automotive brand in the J.D. Power 2026 U.S. Automotive Performance, Ex*****on and Layout (APEAL) Study.
Porsche earned the No. 1 ranking among premium brands for the third consecutive year, marking the sixth time the brand has claimed the top spot since 2020. The Porsche 911 also earned the top ranking in the Premium Sporty Car segment, while the Panamera recorded the highest score among Porsche models with 910 points.
Based on feedback from more than 78,000 owners after 90 days of ownership, the APEAL Study measures emotional attachment and excitement across areas including comfort, technology, safety, connectivity, convenience, and everyday usability.
Experience what makes Porsche special at Porsche Dublin.