08/12/2026
The market has changed—and auctions are driving it.
With Monterey Car Week underway, we’re seeing it at the highest level: live auctions, online auctions, and more buyers competing for cars beyond their local markets.
But simply putting a car up for auction doesn’t guarantee a great result.
Perfect example: this 2017 Mercedes-AMG G63 was purchased privately in Kentucky last October for $76,000.
We professionally prepared it, represented it, and brought it to auction in July.
It sold for $95,000 — a 25% increase.
Same G-Wagon. Same market. A very different approach.
Online auctions like Bring a Trailer have created incredible opportunities for sellers—but presentation, reputation, buyer confidence, and professional auction management still matter.
As a Bring a Trailer Local Partner, that’s exactly where we come in.
$76,000 → $95,000. +25%.
The way cars are being sold has changed.
Make sure the way you sell yours has changed with it.