Atlantic British

09/30/2026

Big News: Roverlog News now has its own page!
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Thanks to your support, the blog has grown enough to deserve a home of its own. Follow the new page for:

• The latest Land Rover news
• Rover event coverage as well as the latest club and enthusiast info
• Classic stories from the ROVERLOG archives

Don't miss a post. Follow ROVERLOG here: Roverlog News

08/27/2026

Range Rover GT Brings Electric-Forward Fifth Model to the Brand
After years of speculation about the first vehicle to ride on JLR's new EMA platform, the answer has arrived. The Range Rover GT is a fastback that Range Rover calls the most car-like model it has ever built, and it's set to launch in 2027.

We all wondered what would the first Land Rover vehicle on the new electric-forward EMA platform would be. We finally have our answer. Get a look at the Range Rover GT and why it may just be the next Land Rover you buy.

07/07/2026

New Four-Pack of Color-Changing Defender V8s from Land Rover Classic
A new collection of color-changing, spectral-painted Defender Works V8s is the latest creation from Land Rover Classic - a division now nearing a decade of building factory-restored, V9-swapped icons. And they're all destined for a single owner.

4 Spectral Defenders (double cab pickup versions) were recently built. Unfortunately for us, they are all destined for one owner.

06/30/2026

They're an icon of the 1980s and 1990s Land Rover aesthetic: a photo on the top two-thirds, a white background on the bottom, and a fantastic, witty headline. Land Rover's first North American ad campaign was the product of the ad firm Grace & Rothschild, an agency run by absolute legends of the ad industry.

In the 1990's, Land Rover built their brand perception on witty print ads from the creative minds of agency, Gace & Rothchild. Let's dig in to why the ads are so memorable.

06/17/2026

Heritage Collection Father's Day Sale Good through Sunday, June 21
The Land Rover Heritage Collection is a culmination of a 5-year mission to create a heritage vehicle-inspired product line for one of the world’s most iconic brands. The inaugural Land Rover Heritage Collection is for all Rover Vehicle owners and enthusiasts.

The Land Rover Heritage Collection offers classic style and function in apparel and lifestyle accessories to Rover enthusiasts everywhere. Shop now.

06/15/2026

JLR and Stellantis Plot Possible American Product Collaboration
The owners of two of the world's most iconic 4x4 brands have announced a possible collaboration on US-market products. What could it be...JLR products made in Americn Stellantis factories, or a collab on ISA-specific Land Rover vehicles?

Not many people would have imagined that JLR and Stellantis would try to work together on anything. But that's just what is happening with a new agreement.

05/30/2025

𝗧𝗵𝗲 𝗻𝗲𝘄 𝗗𝗲𝗳𝗲𝗻𝗱𝗲𝗿 𝗴𝗲𝘁𝘀 𝗮 𝗳𝗮𝗰𝗲𝗹𝗶𝗳𝘁 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲!

Interior and exterior modifications and tweaks, including new paint colors, are in the offing!

Get the full lowdown from Greg Fitz at 𝗧𝗵𝗲 𝗥𝗢𝗩𝗘𝗥𝗟𝗢𝗚 𝗡𝗲𝘄𝘀 𝗕𝗹𝗼𝗴...

The new Defender look has become iconic in short order. With the 2026 models coming out, a few tweaks and a few new colors will help to distinguish the line even more.

05/05/2025

𝗖𝗼𝗹𝗱-𝗪𝗲𝗮𝘁𝗵𝗲𝗿 𝗘𝗩 𝗥𝗮𝗻𝗴𝗶𝗻𝗴! Jaguar Land Rover is moving forward in testing their all-battery Range Rover EVs in cold weather climate. The testing is happening at their winter vehicle testing facility in Arjeplog, Sweden.

Testing focused on the thermal management system that will keep the Rangie's batteries lasting longer, and reduce the power used to heat the cabin. Their branded ThermAssist technology can reduce heating energy consumption by 40%! Read more in the latest installment of the 𝗥𝗢𝗩𝗘𝗥𝗟𝗢𝗚 𝗡𝗲𝘄𝘀 𝗕𝗹𝗼𝗴...

To help make sure those buying the new Range Rover Electric get the highest quality Land Rover experience possible, the EV has been undergoing intensive cold weather testing. What are they testing and where?

04/22/2025

𝗔 𝗻𝗲𝘄 𝗗𝗲𝗳𝗲𝗻𝗱𝗲𝗿 𝟭𝟯𝟬 𝘁𝗮𝗽𝗽𝗲𝗱 𝗳𝗼𝗿 𝗺𝗼𝘂𝗻𝘁𝗮𝗶𝗻 𝗿𝗲𝘀𝗰𝘂𝗲!

The North of Tyne Mountain Rescue Team has added a new Defender 130 New Gen L663 to their fleet of response vehicles in England's Northumbria region.

Get full details and specs in the latest edition of 𝗧𝗵𝗲 𝗥𝗢𝗩𝗘𝗥𝗟𝗢𝗚 𝗡𝗲𝘄𝘀 𝗕𝗹𝗼𝗴 and Ha'way the Lads! (oh, yes I did ;-)

The design of the new Defender 130 makes it the perfect vehicle for rescue teams operating in hard to get to places. Just ask the North of Tyne Mountain Rescue Team.

03/21/2025

𝗙𝗥𝗘𝗘 𝗦𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗪𝗲𝗲𝗸𝗲𝗻𝗱 𝗮𝘁 𝗥𝗼𝘃𝗲𝗿𝗣𝗮𝗿𝘁𝘀.𝗰𝗼𝗺!

Offer good through Mon, 3/24, 11:59pm Eastern.

Check out the latest deals from Land Rover parts supplier Atlantic British.