LubeDirect

07/15/2026

We work with a lot of small businesses like lawn care and contractors and such. We created this article to help business owners decide if an AMSOIL commercial account vs the preferred customer program is a better fit.

In most cases, the preferred customer program will benefit a small commercial business owner more. If you would like to try the preferred customer program first reach out, we have some special promotions to help you get started.

Two types of accounts that small businesses often consider are AMSOIL Preferred Customer and AMSOIL Commercial accounts. Learn which is best!

07/07/2026

Back in stock! 🏍️

AMSOIL V-Twin Kits and AMSOIL EAOM134 and 134C Oil Filters are back in stock and ready to help keep your bike protected.

Shop V-Twin Kits and Filters here ➡️ https://www.amsoil.com/c/v-twin-motorcycle/110/?zo=513524

07/07/2026

And, unlike many competing fuel additives, it actually works. AMSOIL Upper Cylinder Lubricant delivers 18% more lubricity than Lucas* and 20% more than Sea Foam* for better retention of horsepower and fuel economy.

AMSOIL Upper Cylinder Lubricant Corrosion Inhibitor

https://www.amsoil.com/p/amsoil-upper-cylinder-lubricant-corrosion-inhibitor-ucl/?zo=513524

07/06/2026

When I hear, "Oil is just oil"....

“Most people think that because oil all looks the same. But engines don’t run on ‘oil’ in general—they run on specific performance requirements: heat resistance, viscosity stability, wear protection, and cleanliness under stress. That’s where oils are very different.

“I get why it sounds that way—oil all looks similar like water does. But just like coffee, the result depends on quality, process, and how it performs under heat. Two liquids can look the same and behave completely differently under pressure.”

“I don’t really look at oil as ‘oil vs oil’—I look at it as ‘what protects a $40,000–$100,000 engine better over time.’ Most people only find out the difference after wear shows up, not before.”

The idea that "Oil is just oil" boils down to commodity thinking vs engineering reality and the performance and protection offered by a premium quality highly engineered and tested lubricant that exceeds "minimum standards" performance most other companies offer.

AMSOIL offers performance tests for products offered to prove that AMSOIL is the "Protection you Demand and the Performance you Deserve"

Learn more:

AMSOIL 100% Synthetic High-Mileage Motor Oil reduced sludge by 67%,VV demonstrating its cleaning power that helps engines last longer and perform better.

07/06/2026

Lets welcome our newest AMSOIL Retailer Swanson Speed & Cycle located right here in Clarksville just over the southside bridge.

Authorized AMSOIL Retailer located in Clarksville, Tennessee, Swanson Speed & Cycle is your go to source for all things V-Twin. We specialize in

07/06/2026

Let's welcome our newest AMSOIL Retailer / Installer Appalachian powersports & Auto Care!

Authorized AMSOIL Retail / Installer, located in Whitesburg, Kentucky, Appalachian powersports & Auto Care is your locally owned powersports and auto

07/05/2026

Premium Synthetic Oil is not equal to synthetic oil.

As oil companies race to the bottom to provide something that "resembles" synthetic and even says synthetic on the bottle. All synthetics are not created equal.

AMSOIL, being the first synthetic oil in 1972 that was API formulated for use in automotive engines has your back on quality and performance above what you would expect a premium product will provide.

Check out our website to learn more...

AMSOIL Independent Dealer Michael Sparks - Clarksville, TN. Shop AMSOIL Products | Get Discounted pricing | Become an AMSOIL Dealer

07/01/2026

Have you ever leased a car? Thoughts?

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

06/28/2026

Since 1972, AMSOIL has made the best protection for your engines, transmissions and differentials
Now offer that same superior protection for the outside appearance of your vehicle with our car care and detailing line. Check it out!

https://www.amsoil.com/c/car-care-detailing/247/?zo=513524

Don't forget, save up to 25% by registering with a Preferred customer membership..

06/27/2026

Doing some research on retailer profit margins for lubricants.

Retailers typically achieve a 20% profit margin on car oils, with synthetic oils offering higher absolute profit per quart due to their higher selling price, despite similar percentage margins for manufacturers. For lubrication services, such as oil changes at independent tire dealers, the average profit margin is approximately 35%.

In the broader retail shop context, gross margins for lubricant oil businesses are estimated to be around 40%, though these figures can vary based on factors like volume, distribution channels, and whether the product is synthetic or conventional.

If you are interested in profitable products for your retail business or your shop, consider AMSOIL, which can have margins on the higher end of the industry.

Move up to AMSOIL!

From our website, click on the Retailer / Installer link.

AMSOIL Independent Dealer Michael Sparks - Clarksville, TN. Shop AMSOIL Products | Get Discounted pricing | Become an AMSOIL Dealer