Affinitiv

07/16/2026

Modern vehicles are evolving beyond engines and performance. Nowadays, shoppers are looking for intuitive technology, seamless connectivity, and features that continue improving long after they leave the showroom.

As vehicles become more software-driven, dealerships have new opportunities to build stronger customer relationships through personalized, data-driven marketing. Affinitiv helps dealerships deliver personalized marketing that keeps customers engaged throughout the ownership journey, turning interest into long-term loyalty.

Establish A Strong Brand Identity And Capture New Audiences With Strategic Advertising Across Paid Search, SEO, Social Media, Display, Video, And More.

07/15/2026

The Subaru Certified Digital Program: How Affinitiv Helps Retailers Drive Results

Car buyers move across search, streaming, social media, and connected TV before ever stepping into a dealership. Read our blog to explore how Affinitiv can support Subaru retailers in staying visible at every stage of the customer journey with marketing strategies built for modern automotive shoppers. Link in comments.

07/13/2026

Small changes can make a big impact on your dealership's digital advertising. From smarter keyword targeting to better landing pages and follow-up strategies, our newest blog covers 11 ways to improve lead quality and maximize your marketing investment. Read the full guide to learn more.

Lowering your dealership's cost per lead (CPL) is about spending less as much as it is about spending smarter. The most

07/09/2026

📣Official Press Release📣
Today we're excited to announce the launch of CapSure, Affinitiv's new hands-free video inspection integration with Meta AI smart glasses, now available with Affinitiv Tech Video and MPI.

The announcement marks another step forward in bringing innovative, real-world AI technology to dealership service departments.

CapSure allows technicians to capture inspection videos and photos from their point of view using Meta smart glasses, creating a faster, hands-free workflow while giving customers a more immersive, transparent service experience that helps build trust and increase MPI approvals.

Full Press Release here - Contact Us for more info:
https://www.affinitiv.com/blog/affinitiv-announces-capsure-a-new-meta-ai-glasses-integration-for-hands-free-service-video-inspections/

Official BusinessWire post:
https://www.businesswire.com/news/home/20260709015987/en/Affinitiv-Announces-CapSure-a-New-Meta-AI-Glasses-Integration-for-Hands-Free-Service-Video-Inspections

July 9, 2026 | Chicago, IL – Affinitiv, a leading provider of intelligence-driven software and lifecycle marketing solutions for automotive retail, today

07/07/2026

Reliable transportation is just one factor drivers consider when purchasing a vehicle. Features like wireless smartphone integration, advanced driver-assistance systems, heated or cooled seats, and adaptive cruise control have become key factors in the car-buying journey.

As shoppers prioritize technology and convenience, dealerships need marketing strategies that showcase the features buyers value most. Affinitiv's solutions help you reach the right audiences with targeted campaigns that drive engagement and support vehicle sales. Reach out today to learn more.

Boost Dealership Success With Affinitiv's Comprehensive Marketing Solutions. From Retention Strategies To Digital Advertising, Explore Our Tailored Services For Automotive Dealers.

07/06/2026

Every message matters—and missing key ones throughout the ownership lifecycle can result in countless lost opportunities. Explore The Dealership Communications Blueprint from Affinitiv to discover strategies for staying connected to customers at every stage of their journey.

Winning customers is expensive. Keeping them continuously engaged from the showroom to the service lane and beyond is where the real return happens.

07/04/2026

Wishing each of you a safe and glorious Fourth!

06/30/2026

SUVs have dominated roads for a while now, but sedans are making a strong comeback. With impressive fuel efficiency, refined handling, advanced technology, and sleek styling, sedans are capturing the attention of a growing number of shoppers.

Is your dealership positioned to reach them? Affinitiv's automotive advertising and lifecycle marketing solutions can help you identify in-market buyers, drive engagement, and turn sedan interest into sales.

Establish A Strong Brand Identity And Capture New Audiences With Strategic Advertising Across Paid Search, SEO, Social Media, Display, Video, And More.

06/29/2026

Stronger retention starts with connected data and automated engagement across the ownership journey. Explore the 9 capabilities every OEM-compliant lifecycle marketing platform should include.

Dealerships are constantly navigating a complex landscape: balancing evolving consumer expectations, growing volumes of customer

06/26/2026

Ready to optimize your RO value?

Essentials analyzes first-party data from your DMS to drive more service revenue. Through tailored automatic engagement, you are able to retain and recover customers as well as foresee customer needs before they happen.

The result is more service visits, repeat purchases, and lasting loyalty with Essentials: https://bit.ly/4wqttGb