Sonic Powersports

08/16/2026

Some rides take you somewhere.

And some stay with you long after the road takes you home.

To everyone who made the journey to Sturgis this year, whether it was your first Rally or one of many, thank you for the miles, the memories, the stories, and the moments you shared with us.

From all of us at Sturgis Harley-Davidson and our family of Harley-Davidson dealerships across the country, ride safe on the road home.

This is never goodbye.

Just until next time.

06/29/2026

MADNESS MONDAY!! 😲🔥

06/16/2026

Peak summer vibes! Some of the most anticipated new models are rolling into our dealers across the country. What do you think of the new Ducati Panigale V2 S in Ducati Yellow?

05/25/2026

In remembrance and gratitude this Memorial Day. 🇺🇸 We honor the brave who made our freedom possible

05/22/2026

We’re proud to be part of the Sonic Automotive family, which was recently recognized by Newsweek as one of the Most Trustworthy Companies in America. 🏆

Out of more than 100,000 companies reviewed, only 700 were selected — and Sonic Automotive was the only automotive retailer to receive this recognition. This award reflects the commitment of team members across the organization who work every day to deliver an exceptional experience.

Thank you to our guests and community for your continued trust, loyalty, and support.

04/21/2026

We’ve added five new Harley-Davidson dealerships across key riding markets.
That brings Sonic Powersports to 20 rooftops and growing.
The focus is straightforward.
Build a better experience for riders, from how bikes are bought to how they’re serviced and supported.
More scale, but still local.
More capability, without losing what makes these dealerships special.
We’re excited to welcome new riders and new teammates into the Sonic family!

04/15/2026

Whether it's the scenic route or a direct flight, we're proud to share a city and the goal of moving people forward with American Airlines. Here's to another 100 years!

100 years of connecting people ✈️

Today, American Airlines is celebrating a century since its first flight. Here in the Charlotte Region, that impact is part of our everyday story.

As home to American’s second-largest hub at Charlotte Douglas International Airport - CLT, our region is more connected than ever. It helps drive business investment, attract talent, and keep the region globally competitive.

We're proud to celebrate this milestone!



📸: Charlotte Douglas International Airport