Subaru of America, Inc.

Subaru of America, Inc. Welcome to the official Subaru of America page. Learn about the latest information on Subaru vehicles and the Subaru Love Promise.

This space is not intended for receiving or resolving concerns/questions regarding your Subaru. Please visit http://www.subaru.com/customer-support.html or contact our Customer Retailer Services team at 1-800-SUBARU3.

08/26/2026

Yep. It's true. Every owner of a Subaru (new or used) qualifies for a FREE Badge of Ownership! Just verify your VIN #, pick your Lifestyle Badges (adventurer, pet parent, cyclist & more), and they'll ship right to your door.

Head to subarugear.com/badge-of-ownership to claim yours and start showing off everything you love about the Subaru lifestyle!

08/26/2026

Safe, secure rides start here. Learn how to properly use the Subaru Pet Harness in just a few simple steps.

Shop the Subaru Pet Harness here ➡️ https://bit.ly/4wdhsEI

08/25/2026

We packed up the Outback Wilderness and Forester Hybrid and spent the summer road tripping to REI stores across the country. We met some great people along the way, invited them inside the newly redesigned Outback Wilderness, and talked all things adventure. See you next summer!

When your campsite has neighbors, but they're really cute! 😍 📸:
08/24/2026

When your campsite has neighbors, but they're really cute! 😍

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08/24/2026

Through , we are proud to support over 1 million students in partnership with AdoptAClassroom.org. Because of support from our retailers, 1 million students now have access to the school supplies they need. 💜✏️

Learn more at Subaru.com/learning.

08/19/2026

Teachers know their students best, which is why Subaru adopts classrooms and donates flexible funds for them to buy the supplies they need. This year, we’ve reached over one million students supported with these donations, helping students in need all around the country.

Learn more at Subaru.com/learning.

The Subie IS the view 😍 📸:
08/18/2026

The Subie IS the view 😍

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If you're a first responder and have a story involving a Subaru, we want to hear from you. Submit your story using this ...
08/17/2026

If you're a first responder and have a story involving a Subaru, we want to hear from you. Submit your story using this link: https://bit.ly/4hsRZlD

08/15/2026

Consider this a reminder to finally drop off that bag of clothes you've been hauling around in the back of your Subie for weeks now. 😉

This is your sign to take a weekend camping trip in your Subaru. Tag someone who should join you! 📸
08/14/2026

This is your sign to take a weekend camping trip in your Subaru. Tag someone who should join you!

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