07/13/2026
A few months ago, we shared something that meant a great deal to our team—being recognized as a SEMA PRO Spotlight Member.
That recognition didn’t happen because we paid an annual membership fee.
It happened because we got involved.
For more than 25 years, MARS has made the decision to invest in our industry. We’ve attended SEMA, volunteered, served on committees, competed in the PRO Cup Challenge, built relationships, and shared what we’ve learned with others.
None of that happens from behind a shop door.
Yes, membership costs money. Yes, it takes time away from your business. But ask yourself this…
What’s the cost of not doing it?
What’s the cost of missing relationships that could change your business?
What’s the cost of never meeting a future vendor, mentor, customer, or business partner?
What’s the cost of never challenging yourself outside the daily grind?
The exposure MARS Nation has received through SEMA PRO simply wouldn’t have happened if we had stayed comfortable.
This spotlight was never the goal—it was the byproduct of showing up, giving back, and investing in an industry that has given so much to us.
If you’re in the automotive appearance, detailing, restyling, PPF, tint, accessory, or aftermarket world, I encourage you to get involved. Join SEMA PRO. Attend events. Volunteer. Serve on a council. Enter a competition. Raise your hand when opportunities arise.
You may not see the return immediately.
But one day you’ll look back and realize your business isn’t where it is because you worked harder than everyone else…
It’s because you chose to grow beyond your four walls.
I’d love to hear from others in our industry. What has SEMA or SEMA PRO done for your business or career? What relationships or opportunities have had the biggest impact? Share your experience below so others can see the value of getting involved.
PRO has named MARS of Billings as the council's newest spotlight member! 👏 MARS of Billings started as a franchise business in January 2002.
In 2018, company owner Devon built his dream facility (22,500 sq. ft.) on the west end of Billings, Montana and currently employs 39 "Martians" and has continued to expand their service offerings and customer base. MARS of Billings has a state-of-the-art automotive detailing department and are the RestorFX (Paintless Clearcoat Repair) dealer there, as well as the ValuGard Underbody Corrosion Protection dealer.
The company also installs and calibrates windshields and installs commercial and residential window films. They have been detailing and protecting airplanes, RVs, semis and boats with their vehicle-specific ceramic coatings. They are the one-stop shop, and their tagline is: PROTECT. RESTORE. ACCESSORIZE.
Read more about MARS of Billings in SEMA News: https://bit.ly/3DjozEu