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Monday 8:30am - 7pm Tuesday 8:30am - 7pm Wednesday 8:30am - 7pm Thursday 8:30am - 7pm Friday 8:30am - 7pm Saturday 8:30am - 5pm

Charlie's Subaru

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United States
Augusta, ME
Charlie's Subaru

See Us First... See Us Last... But See Us and Save!!! Where he worked his way through other positions, before moving on to work for American Motors Jeep Corp.
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Charlie Shuman, the President of Charlie's Motor Mall is running what is now considered the largest new car dealer group in the state. He takes pride in superior customer satisfaction with the largest inventory of new and used cars available. Charlie hasn't forgotten his small beginnings when he took his first job as an office clerk at the former Henry Kimball Co., a Dodge dealership. During those

17 years, he worked his way up, eventually becoming District Sales Manager for Maine, Massachusetts and New Hampshire. In 1986, he and a partner opened Charlie's Subaru in Augusta, Maine. Charlie bought him out after 5 years and continued buying more dealerships... and his success has continued. Charlie Shuman has built the company from a single franchise employing 17 people in 1986 to a 240- employee, 8- franchise company selling nearly 7,000 vehicles annually. Even though Charlie's has grown substantially, we still are a family run business with the same values and beliefs that starts the organization 25 years ago. The company offers state of the art service, parts and body shop facilities with over 60 factory-trained technicians. So if are looking for a dealer that offers great prices, a large inventory and attention to every customer, then you've come to the right place. Even though Charlie, Steve and Elissa don't personally meet every customer, the commitment to exceptional customer service can be seen in all our employees. They all stand behind Charlie and you!

07/14/2026

Love Never Looked So Good! 💙

Join us at Charlie's Subaru as we celebrate the arrival of the completely redesigned 2026 Subaru Outback! Be among the first to experience the next generation of Subaru's iconic SUV, featuring bold new styling, updated technology, and the capability you know and love.

To make the celebration even better, we've set up a giveaway table! Customers who purchase a new 2026 Subaru Outback during the event will get to pick a special gift as our way of saying thank you.

Stop by, explore the all new Outback, and celebrate with us. We can't wait to see you at Charlie's Subaru!

To learn more about the redesigned 2026 Subaru Outback click here: https://www.subaru.com/vehicles/outback/2026.html?msockid=3d1909ff37f1612e1e291df136f660bd

To view our 2026 Subaru Outback Inventory click here: https://www.charliessubaru.com/new-inventory/index.htm?model=Outback

06/19/2026

Yesterday, the Charlie's Subaru team was proud to deliver blankets and care kits to the Harold Alfond Center for Cancer Care. 💙

Supporting organizations that make a difference in the lives of local families is an important part of our Subaru Love Promise, and we're grateful for the opportunity to help bring a little extra comfort to patients receiving care.

Thank you to the incredible staff at the Harold Alfond Center for Cancer Care for all that you do for our community each and every day.

To learn more about the Subaru Love Promise click here: https://www.charliessubaru.com/subaru-love-promise.htm

06/13/2026

Summer Savings at Charlie's Subaru!

For a limited time, take 20% OFF all Subaru Accessories. Whether you’re adding style, protection, or convenience, now’s the perfect time to get your Subaru ready for summer.

Stop by and customize your Subaru today!

To see this special and more click here: https://www.charliessubaru.com/promotions/parts/index.htm

06/12/2026

Last month, our amazing customers and community came together to support our annual food drive, and we're proud to share that we've delivered those donations to the Hallowell Food Pantry and the Winthrop Food Pantry - Maine.

Thank you again to everyone who contributed and helped us support these incredible organizations and the important work they do for local families. Your generosity makes a real difference, and we're grateful to be part of such a caring community.

06/10/2026

A heartfelt thank you to everyone who donated to our annual food drive at Charlie's Subaru throughout the month of May. 💙

Thanks to the generosity of our customers, employees, and community members, we were able to collect food to help support local food banks throughout the greater Augusta area. We are grateful for your support and for helping us make a positive impact in our community.

To learn more about the Subaru Love Promise click here: https://www.charliessubaru.com/subaru-love-promise.htm

05/18/2026

The limited-edition Sunrise Yellow 2026 Subaru WRX is now available at Charlie’s Subaru! With only 350 produced by Subaru, this exclusive WRX stands out with its iconic yellow finish, matte black wheels, and performance-focused WRX tS features.

This is a Subaru enthusiasts won’t want to miss, stop by Charlie’s Subaru and see it for yourself before it’s gone!

View this WRX online here: https://www.charliessubaru.com/new/Subaru/2026-Subaru-WRX-Augusta-ME-8ef761ceac18269702d9db8b0e184ca5.htm

05/16/2026

We’re proud to share that Charlie’s Subaru has received the Subaru Love Promise HEART Award 💙

This national recognition from Subaru honors dealerships who demonstrate the values of HEART: Honesty, Empathy, Appreciation, Respect, and Trust, through exceptional customer service and commitment to their community.

We’re incredibly grateful to our customers, employees, and community partners who make achievements like this possible. Thank you for your continued support and for allowing us to be more than just a car dealership.

To learn more about the Subaru Heart Award click here: https://www.subaru.com/our-commitment/love-promise/retailer-recognition.html

05/15/2026

Yesterday, Charlie’s Subaru was proud to present checks to two of our incredible local partners: the Kennebec Valley Humane Society and the Augusta Food Bank.

We’re grateful for the opportunity to support these organizations and the important work they do for our community every day. Most importantly, thank you to our amazing customers for making it possible for us to continue giving back to such great local causes.

To learn more about the Kennebec Valley Humane Society click here: https://pethavenlane.org/

To learn more about the Augusta Food Bank click here: https://www.augustafoodbank.org/

To learn more about Charlie's Subaru's Commitment to Community click here: https://www.charliessubaru.com/dealership/charlies-community-commitment.htm

05/09/2026

Progress continues at Charlie’s Subaru! 🛠️

Our service expansion project is moving along, and we’re excited to see everything coming together. Once complete, the added service bays and upgraded space will help us better serve our customers with improved efficiency and an even better service experience.

Thank you for your continued patience and support during construction, we can’t wait to show you the finished result!

05/08/2026

Thank you to everyone who came out for our tree distribution event yesterday at Charlie’s Subaru! 🌲

Charlie's Subaru is proud to continue our partnership with the Arbor Day Foundation to help provide and distribute trees and improve our community. We’re grateful to everyone who participated and helped make the event such a success!

To learn more about Subaru and their partnership with the Arbor Day Foundation click here: https://www.subaru.com/our-commitment/love-promise/subaru-loves-the-earth/arbor-day-foundation.html?msockid=3d1909ff37f1612e1e291df136f660bd

Address

466 Western Avenue
Augusta, ME
04330

Opening Hours

Monday	8:30am - 7pm
Tuesday	8:30am - 7pm
Wednesday	8:30am - 7pm
Thursday	8:30am - 7pm
Friday	8:30am - 7pm
Saturday	8:30am - 5pm

Telephone

+12072132700

Website

http://www.charliessubaru.com/

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