07/15/2026
Iowa’s only Lincoln Vitrine is located right here in Ames, Iowa.
The Lincoln experience is unlike a traditional car-buying process—it’s designed to be personal, effortless, and centered around you.
As I learned more about the Lincoln brand, I couldn’t help but think back to my time with Coach. Coach was once a brand searching for its identity. Instead of trying to be everything to everyone, they became more intentional, more exclusive, and elevated the customer experience.
Lincoln has taken a similar approach.
Rather than expanding everywhere, Lincoln has become more selective with its retailers, focusing on creating an exceptional ownership experience for every client.
For those who choose Black Label—Lincoln’s highest level of luxury—the experience goes far beyond the vehicle itself. In addition to stunning craftsmanship and exclusive themes, Black Label ownership includes benefits designed to make life easier, including:
✨ Complimentary Premium Maintenance
✨ Lincoln Access Rewards that can be redeemed for accessories, maintenance, or exclusive Black Label experiences
✨ A dedicated Lincoln Concierge ready to assist whenever you need it
✨ Vehicle delivery to your home or workplace
✨ Lincoln Pickup & Delivery with a complimentary loaner so your day never skips a beat
✨ Access to Avis rental benefits while traveling in participating cities
✨ And much more.
Luxury isn’t just about what you drive—it’s about how you’re treated.
Come experience the Lincoln Black Label difference at Ames Lincoln, Iowa’s only Lincoln Vitrine.