ROC Truck

09/02/2026

The Hardest Working Cover Just Got EZ'ER

09/02/2026

SMALL TRUCK. BIG ROC ENERGY!

This 2024 Chevrolet Colorado Trail Boss came in for just the right upgrades — a little more stance, a little more attitude, and a whole lot more function.

THE BUILD:
✔️ ReadyLIFT 1.5” Leveling Kit
✔️ Rough Country Electric Steps
✔️ Borne 1.5” Wheel Adapters

Nothing overdone. Nothing it didn’t need. Just a clean, capable Trail Boss sitting exactly how it should. 👊🏼

08/29/2026

DEDICATED TO DOLLY. 💗

It’s been a tough week for country music with the loss of the one and only Dolly Parton. Her music, her style and that unmistakable larger-than-life personality left a mark that won’t ever be duplicated.

So it feels especially fitting that this build came through the ROC shop this week!

This Wrangler girl combined two things she loves — her Jeep and Dolly Parton — and appropriately named her pink Rubicon JOLENE.

And in true Dolly fashion, when her birthday rolled around, what did Jolene need?

A NEW PAIR OF SHOES, OF COURSE. 👠✨

And in true ROC fashion, we were happy to make that happen.

After a little collaboration, we decided bronze against that pink was going to POP — and we’d say Jolene is wearing it pretty damn well.

✔️ 18x9 Fuel Off-Road D681 Rebel
Matte Bronze with Black simulated beadlock ring

✔️ 35x12.50R18 Toyo Open Country R/T Pro
Rugged-terrain performance that brings together aggressive off-road capability with the comfort and drivability you want on the road.

Pink. Bronze. Tough as hell. And just enough sparkle to make Dolly proud. 💗

Here’s to the woman who taught generations to stand out, dream big and never be afraid of a little extra!

This one’s for you, Dolly. 🤍

08/28/2026

LET’S TALK LIGHTING. 🔥

We’ve shared some pretty badass builds lately — and if you’ve been paying attention, you’ve probably noticed RIGID Industries lighting showing up on more than a few of them.

There’s just something about that amber glow!

Whether you’re looking for better visibility, off-road capability, or just want to completely change the look of your truck or Jeep, the right lighting setup can make a HUGE difference.

From pods and light bars to custom bumper and grille setups, ROC can help you choose the right lighting and install it right.

See something from RIGID you like? We can get it!

08/27/2026

WE GAVE YOU A LITTLE PREVIEW… NOW HERE’S THE FULL BUILD. 🔥

We teased this one in our Stories last week, but this transformation was way too good not to give it the full spotlight.

This Chevy 2500HD rolled into ROC completely stock — and rolled out sitting on 38s with a whole new attitude.

THE BUILD:

✔️Cognito 2.5” Lift Kit
✔️Cognito HD Tie Rod End Kit
✔️Kryptonite FOX Steering Stabilizer
✔️Rough Country Electric Steps
✔️Borne 1.5” Wheel Adapters
✔️Toyo Open Country R/T Pro — 38x13.50R18

The best builds don’t have to be overdone. The right upgrades, the right stance and the right setup can completely change a truck.

Swipe through to see where it started → and where ROC took it.

Stock was fine. ROC was better. 👊🏼

08/26/2026

CLASSIC LOOK, MICKEY THOMPSON ATTITUDE! 🔥

We recently shared the Mickey Thompson Classic Forged wheels, and we couldn’t talk about the wheels without showing you what they look like paired with a set of Mickey Thompson Baja Boss A/T tires.

At ROC, we love working with Mickey Thompson and have used their products on some great builds — especially for customers who want to upgrade their truck while keeping that clean, classic look.

The Classic Forged wheel paired with the aggressive Baja Boss A/T is one of those combinations that just works. Classic style with a tougher stance.

Check out the image below to see the tires and wheels together. 👇🏼

Like the look? Let ROC put together the right Mickey Thompson setup for your truck. 👊🏼

Go ahead, zoom in. We know the tread looks good. 😏
Baja Boss A/T doing what it does best: looking mean without even moving.

Ready for a closer look? Check it out here 👇
https://www.mickeythompsontires.com/light-truck-tires/baja-boss-a-t

08/20/2026

WE LOVE THE LOOK OF THESE FUEL WHEELS! 🔥

And if you’ve been following ROC lately, we’re sure you’ve spotted some beadlock wheels on a few of the builds rolling out of our shop!

These Fuel Forged Beadlocks take it to another level — lightweight, durable, customizable, and built for serious off-road performance without sacrificing the look.

Whether you’re going for clean and polished, blacked out, or something completely custom, the right set of wheels can completely change the attitude of your truck, Jeep, or off-road build.

See a set of Fuel wheels you like? Let ROC get them under your ride. 👊🏼

08/20/2026

SOME BUILDS ARE NEVER REALLY FINISHED. 🔥

This Jeep enthusiast just wants to keep building — and at ROC, we’re always up for the challenge. 👊🏼

This 2016 Jeep JK Wrangler Unlimited has been transformed into one seriously capable machine, with upgrades from axle to armor, suspension to lighting.

THE BUILD:

✔️ Ultimate Dana 44 Front Axle — 4.56 Ratio w/ E-Locker
✔️ EVO MFG King Coilover Front Conversion Kit
✔️ FOX ATS Pass-Through Steering Stabilizer
✔️ MetalCloak HD Control Arm Pro’lignment Kit — Front & Rear
✔️ Motobilt Front Bumper w/ WARN ZEON Winch + RIGID Lights
✔️ Motobilt Rear Bumper w/ RIGID Lights
✔️ Rugged Ridge HD Spartacus Spare Tire Carrier
✔️ Clayton Off Road Gas Tank Skid Plate
✔️ RockJock AntiRock Sway Bar Kits — Front & Rear
✔️ ARB Front & Rear Differential Covers
✔️ Bestop Half Top Soft Top
✔️ AEV Snorkel Kit
✔️ Baja Designs Light Bar + Pillar Lights
✔️ Westin Textured Black Front & Rear Fenders
✔️ DV8 Rubicon 10th Anniversary Hood
✔️ Falken Wildpeak R/T 38x13.50R17
✔️ KMC Riot Beadlock 17x9 -38 Wheels

And something tells us this Jeep still isn’t done!🔥

ONE UPGRADE OR A FULL-BLOWN BUILD — BRING US YOUR VISION. WE’LL BUILD IT. 👊🏼

08/19/2026

NEED YOUR WHOLE TRUCK BED? NO PROBLEM!

The RealTruck RetraxPRO EZ-Off gives you the security and durability of a tough retractable tonneau cover — without permanently sacrificing your bed space.

Need the whole bed? It removes in seconds with no tools.

Hauling done? Put it right back on and get back to business.

✔️ Tough aluminum construction
✔️ Secure retractable design
✔️ Full-bed access when you need it
✔️ Tool-free removal
✔️ Built for trucks that actually get used

At ROC Truck, we carry bed cover options for just about every truck, budget and lifestyle. Not sure which one is right for you? We’ll help you find it — and get it installed right!

08/18/2026

NEW FROM B&W — AND AVAILABLE AT ROC! 🔥

B&W has taken 5th wheel towing in a new direction with their Fifth Wheel-to-Gooseneck Adapter — and this is one worth checking out.

The adapter combines a dual-axis cushioned design with an integrated SumoSpring to help absorb movement and create a smoother, more controlled towing experience.

You get the convenience of a gooseneck setup, the ability to get your truck bed back when you’re not towing, and the quality and engineering you expect from B&W Trailer Hitches.

At ROC Truck, we’re always looking at the latest products from our brand partners so we can bring our customers more options and better solutions for the way they use their trucks.

Need to upgrade your towing setup? Give ROC a chance to earn your business. 👊🏼