22/09/2021
Brown
Brown screenshot
B&O Play uses brown in an unexpected way on its site
Earthy, sturdy, rustic
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While not a popular choice in web design, brown can, under the right circumstances, be effective nonetheless. As the colour associated with the earth and trees, brown can add an outdoorsy feel, maximised by a pairing with green. The tree connotations also give a sturdy and reliable feeling.
In web design, brown is often used in conjunction with wood texturing, giving the same old-fashioned and rustic atmosphere of a wooden cabin.
While tech websites are typically dominated by stronger, bolder shades, the microsite for B&O Play used brown to great effect. The muted tones suggest a classier, more human side to the technology on offer. Natural connotations also remain: wood and leather feature prominently in the hero video, while a marble effect is used in the background.