Car Emblems and Their Meaning

Car Emblems and Their Meaning Car Emblems and Their Meaning

FerrariOne of the most prolific automakers in the world, Ferrari, had to have an emblem to match their legendary cars. T...
14/07/2022

Ferrari

One of the most prolific automakers in the world, Ferrari, had to have an emblem to match their legendary cars. The ‘Prancing Horse’ (Cavallino Rampante in Italian) is the iconic car maker’s logo.

Its history goes back to Enzo Ferrari’s first victory at the Savio circuit, where he met Count and Countess Enrico and Paolina Baracca. Their son, who had passed away, was a fighter pilot who had a prancing horse emblazoned on his plane. Enzo Ferrari was told that the symbol would bring him luck, so the prancing horse was adopted. It was afterwards set on a yellow background to represent Ferrari’s factory in the town of Modena.

At first, since Ferrari cars were technically owned by Alfa Romeo, the emblem was only used in written publications and papers. It came on the cars for the first time in the summer of 1932 at the Spa 24 Hours. Later on, in 1963, the emblem was renewed to show today’s relief version of the ‘Prancing Horse’.

ChevroletWith a name not as big as the other ones on this list, Chevrolet wins through the mystery of its logo’s origins...
14/07/2022

Chevrolet

With a name not as big as the other ones on this list, Chevrolet wins through the mystery of its logo’s origins, the iconic bowtie. There are several stories as to where it comes from and what it stands for.

One of them tells about a repeating pattern on the wallpaper of a French hotel room in which the co-founder of General Motors and Chevrolet, William C. Durant, was staying at some point. Another one, based on his wife’s claim, says that he was actually inspired by a newspaper ad for Coalettes which had the same bowtie outline. Several other stories about Louis Chevrolet designing the bowtie as a modified Swiss cross to honor his parents’ homeland sustain the bowtie story, which stuck throughout time.

BugattiBugatti, one of the most powerful names in the auto world, has an elegant emblem which simply and elegantly repre...
12/07/2022

Bugatti

Bugatti, one of the most powerful names in the auto world, has an elegant emblem which simply and elegantly represents its founder’s name initials, Ettore Bugatti.

The company, which actually died with Ettore back in 1947 because he had no successor, was revived by Volkswagen and continued to carry its name and emblem further into the future. Today, it’s one of the most fascinating automakers in the world. Bugatti cars are very few in numbers, but they’re extremely exclusive.

BMWThough very common all over the world, BMW has stirred a little bit of controversy about the meaning of its emblem. S...
12/07/2022

BMW

Though very common all over the world, BMW has stirred a little bit of controversy about the meaning of its emblem. Some claim that it comes from a propeller against the blue sky, referring to the early times when BMW was manufacturing airplane engines.

The real meaning for BMW is in fact Bayerische Motoren Werke AG (Bavarian Motor Works). The company was renamed from Rapp Motorenwerke in 1928 and the initial emblem had the BMW inscription inside a black exterior circle. The blue and white panels were added later inside a central circle and represent the Bavarian flag. Today, the BMW emblem is almost the same as the past one, with a few minor changes of font and font color.

BentleyOne of the most famous car names out there, Bentley, leaves a strong and powerful impression both through the nam...
10/07/2022

Bentley

One of the most famous car names out there, Bentley, leaves a strong and powerful impression both through the name itself and the emblem it chose to represent it, a bold capital B surrounded by backward spread wings. The B comes from Walter Owen Bentley, the company’s founder, and the wings from the original name of the company, Bentley Aero, as it first manufactured rotary engines for World War I planes.

AudiAudi and its four silver rings. In spite of what others might tell you, they’ve got no connection with the Olympic G...
08/07/2022

Audi

Audi and its four silver rings. In spite of what others might tell you, they’ve got no connection with the Olympic Games, even if they truly believe in it. The real meaning of Audi’s emblem comes from the 1932 unification of the four oldest German car manufacturers, Audi, DKW, Horch and Wanderer, forming what became known as the Auto Union. Automakers in the union were allowed to use the four silver rings as a logo, while the others had to use their own

When 1985 came, the name Audi permanently took the place of the Auto Union. Audi, Latin derivative of (August) Horch, the founder of the original union, carried on making cars in the same German spirit that characterized the old brands. The emblem went through some minor changes across the time, so today it looks almost the same as it looked in the past.

Some would say that the Audi logo resembles the four wheel drive of the more modern Quatro, but although it makes sense, it has no connection

Aston MartinThe iconic British automaker Aston Martin, founded by Lionel Martin and Robert Bamford back in 1913, is one ...
08/07/2022

Aston Martin

The iconic British automaker Aston Martin, founded by Lionel Martin and Robert Bamford back in 1913, is one of the most well known sports car brands in the world and it’s got an emblem that rises to the brand’s fame. The founders were initially selling Singer cars in their Bamford & Martin shop before having the idea of producing their own automobiles.

A few years later, their name changed into Aston Martin Motors, a combination between Martin’s name and the Aston Clinton Hillclimb in Buckinghamshire, where Lionel Martin used to have fun driving now and then.

The Aston Martin logo, has evolved across time but kept the same underlying motif, the wings – and the speed they denote. Initially a simple superimposed A and M letters in a circle, it evolved into a V shaped winged logo in 1927 and into the modern version in 1987. Today, its straight wings and the Aston Martin name right in the front and center make it one of the most elegant car brand emblems of these days.

Alfa RomeoThe well known Italian car brand Alfa Romeo has adopted a quite dramatic emblem, full of its country’s traditi...
06/07/2022

Alfa Romeo

The well known Italian car brand Alfa Romeo has adopted a quite dramatic emblem, full of its country’s tradition. The original emblem, designed by Italian draughtsman Romano Catteneo, uses Milanese features like the Biscione – on the right side of the emblem – signifying the house of Visconti which were the Milanese rulers in the 14th century. On the left side, there’s the Milanese red cross on a white background.

The badge was changed back in 1918 to include the dark blue ring that surrounds the emblem, on which the words ‘Alfa-Romeo Milano’ appear along the two Savoy dynasty knots for the kingdom of Italy. The year 1925 brought further changes, which meant the addition of laurels signifying Alfa P2’s win at the Automobile World Championship. In 1945, after Italy’s monarchy ended, the Savoy knots were removed.

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