19/06/2024
And another EV company bites the dust. Although Fisker is twice now?
When I saw the Fisker at electrify Expo in LA, I didn't see too many people interested in them other than passing curiosity. In fact, I didn't see overwhelming interest for any of the electric cars at Electrify Expo. I saw probably twice the amount of people at the electric bike demo areas.
Why? If I were to take my best guess, electric cars have been out in LA for awhile now, and you don't need to come to an Expo to test them out. There are plenty of dealerships that you can rock up to. Electric Bikes seem to still be a mystery and a lot of people could test ride the bikes side by side, so it seemed to be a good attraction. I saw a bunch of people who are excited for electric bikes/motorcycles.
As I look out my window I see kids on electric bikes that look like little motorcycles zooming past the house all the time (it's summer break now). I still feel and now literally see that two wheel electric mobility is where the real growth market is when it comes to this industry.
Back to the story, Fisker IPOed under a S**C, as did a lot of other EV companies, back in 2020. They all fancied themselves the next Tesla, and tried to convince retail investors that they were it. But Tesla is way ahead of these guys, it's not even close. If nothing else, Tesla had Elon Musk's ability to raise nearly limitless amounts of capital. Say what you will of Elon Musk, but guys like Fisker just don't have that ability.
Add to that they are stuck between Tesla, with their superior innovative tech, and other Traditional Auto Makers who make solid, well put together cars and who are now catching up to Tesla's tech. That's a really tough spot to be stuck in.
Now that Fisker is gone (again and I don't expect a third iteration) that leaves companies like Lucid and Rivian. Look, I feel people who buy cars like Lucid or Rivian or Fisker are the type who would like to buy a Tesla but for various reasons (wanting to stand out, not liking Musk, etc) and don't want to buy from a Traditional Auto Maker. They want the alt-Tesla. I suspect that market segment size isn't particularly big. Certainly not big enough to justify several listed IPO alt-Tesla companies.
Because of that I wouldn't be surprised if companies like Lucid and Rivian to go the way of Fisker in the near future.
It's the second bankruptcy for an EV company founded by former BMW and Aston Martin designer Henrik Fisker.