10/09/2026
Redizajn embalaže za kultni sladoled Macho blagovne znamke Ledo je na letošnjih MUSE Design Awards osvojil kar tri zlate in tri srebrne nagrade.
Novo vizualno podobo, ki jo zaznamujejo ilustracije Dejana Kralja, so zasnovali v agenciji Spellcaster pod kreativnim vodstvom Tončija Klariča. Rezultat je drzna in prepoznavna interpretacija Machove identitete, ki je prepričala tudi mednarodno oblikovalsko žirijo.
Šest nagrad za projekt, ki dokazuje, kako močno lahko dobra ilustracija in premišljen dizajn spremenita obraz ikoničnega izdelka.
The redesign of the packaging for Ledo’s iconic Macho ice cream has received an impressive three Gold and three Silver awards at the MUSE Design Awards.
Featuring illustrations by Dejan Kralj, the new visual identity was created by the Spellcaster agency under the creative direction of Tonči Klarič. The result is a bold and distinctive take on Macho’s identity, one that also impressed the international design jury.
Six awards for a project that proves just how powerfully illustration and thoughtful design can redefine the face of an iconic product.