One of the world’s leading car rental brands, Hertz, has appointed Ace Drive Pte Ltd, a part of Reach Group, as its new franchise partner in Singapore. From 1 November 2025, Ace Drive will operate both the Hertz and Thrifty brands locally. It will offer a full range of mobility solutions from short-term self-drive rentals to multi-month and long-term leases, as well as premium chauffeur services f
or business and leisure travellers. With more than two decades of experience in Singapore’s automotive and leasing sector, Ace Drive brings strong local expertise and a customer-first approach. The partnership marks an important step in Hertz’s continued growth across Asia-Pacific, supporting demand in one of the region’s most dynamic business and travel hubs. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com. About Ace Drive
Ace Drive, a company of Reach Group, is a leading and multi-award-winning car rental company in Singapore. Backed by more than two decades of industry experience, it is among the first to bring the finest luxury, sports, and exotic car experience, as well as tailor-made corporate and personal car rental and leasing solutions to the Singapore market. For more information about Ace Drive Pte Ltd, visit www.acedrive.sg.
