Orient Marketing & Trading Company (since 1977):
- KSA's exclusive dealer for IVECO, ASTRA and CIFA commercial vehicles, trucks and heavy equipment
- 6 branches with both full spare parts distribution points and modern maintenance facilities Established in 1977, OMATRA has built and maintained a strong market presence in the country with well-established branch offices in Jeddah (Head Office), Riy
adh, Dammam, Madinah, Jubail and Abha. The company’s major areas of business activity include the import and trade of commercial and industrial vehicles of all kinds and for all usages. It provides contractors’ plant and trucks equipment with both full spare parts and maintenance facilities. OMATRA is very selective and represents only a few Italian manufacturers of international recognition for quality and durability in the areas of trucks and heavy concrete equipment. We are the exclusive dealers for IVECO, ASTRA, and CIFA in KSA. The company has succeeded in gaining large shares of its specific markets through its well organized and concerted efforts. OMATRA maintains a large central spare parts depot with over 95% parts availability for all the vehicles, plants, trucks and heavy equipment sold and marketed. Sub-depots are also located within each branch. In addition, an extensive service and back-up center is provided throughout all our outlets. A multinational team of engineers and technical staff trained regionally and locally is present to ensure rapid and superior client after-sale service. Over the years, OMATRA has built a substantial network portfolio of VIP customers in all the economic sectors. Our clients have been working in the fields of oil and gas, construction, contracting, distribution, civil defense, armed forces, hospitals and restaurants… OMATRA is homologated with all governmental public ministries, banks and main contracting companies and is considered the biggest importer of machinery and trucks from Italy in the Middle East. Our network includes on top a motivated management team directing an aggressive marketing team and a dynamic sales team that has the sensitive awareness of the market and the right approach to clients. OMATRA is today at 234 employees in KSA. OMATRA’s management consists of a highly educated and proficiently dedicated young / middle aged team of experts. They have worked for the company for many years and have brought a lot of experience from similar trading organizations. They reflect a considerable amount of professional standard and skill when interacting with banks, governmental bodies, business organizations and individuals as well as extensive and practical field activity with the customers and end-users directly. Their knowledge about the market and competition is immense due to their having been abreast of the latest developments in the market on an ongoing basis. They are selectively sent to seminars and courses to update themselves in discharging their duties. Although each management member has his own job responsibilities, the spirit of teamwork is reflected in the way problems are tackled and resolved and issues are handled; this is the key to the continuous survival and enormous success of OMATRA. It is also the fundamental reason why this company has ensured a strong market position for itself in the past 35 years as a very reputable name in the country. OMATRA can assure clients its total commitment towards the following goals:
• Customer satisfaction is an ongoing priority.
• Fairly priced products with low overheads spread on large geographic entities.
• Highly qualified expert personnel always prepared to provide valued customers with the necessary information and advice.
• Modern adequate maintenance facilities and equipment complying with European conformity standards to satisfy the high technical demand on the products OMATRA represents.
• Sufficient and satisfactory supplies of spare parts for all the products represented and vehicle range. OMATRA online system provides the latest in technology where parts available are shown countrywide to track down the required item at the right location.
• OMATRA has resident expertise to keep its highly technologically packed products under the watchful eye of the manufacturer with a feedback system.
• OMATRA’s name is a warrantee.
