MOTOR OILS :: ADDITIVES :: SERVICE PRODUCTS :: CAR CARE
AUTO :: MOTORBIKE :: HEAVY DUTY :: MARINE :: BIKE :: INDUSTRIAL :: AGRICULTURE :: GARDEN
MADE IN GERMANY Keeping things moving
LIQUI MOLY grew from a small additive producer to a engine oil brand known all around the globe
- LIQUI MOLY has decades of experience in engine oils and additives
- Considerable growth over recent years
- Produ
ction in Germany only
At the beginning of LIQUI MOLY, there was a silvery glimmer. Founded in Ulm in 1957, LIQUI MOLY held the patent for production of this mineral and used the molybdenum disulphide as a basis to develop an engine oil additive. This additive improved the lubricating ability of the oil, lengthened the life time of the engine and even protected it when there was no oil left for lubrication. This product paved the way to success. From this one additive, an entire range was developed. Today it numbers in excess of 4000 products: Engine and gear oils, additives and vehicle care products, workshop equipment and service products. In the meantime, the focus has shifted from additives to engine oils. Although LIQUI MOLY is up against big name competitors in the shape of large companies like Shell, BP (and the associated Castrol brand) and Exxon (and the associated Mobil brand), this medium-sized company has consistently nibbled away at the market. In Germany, LIQUI MOLY is one of the leading producers of engine oils and is the undisputed market leader when it comes to additives. Germany remains the main marketplace, but international demands are constantly increasing. LIQUI MOLY products are now sold in more than 100 countries. This is reflected in the growth that has taken place over the last ten years, as the turnover of LIQUI MOLY (without MÉGUIN) trebled. Since 2006, MÉGUIN GmbH & Co. KG in Saarlouis, the most important supplier of oil to LIQUI MOLY for decades, has been part of the Group. LIQUI MOLY doesn't just have its origins in Germany, it also only produces there. "The motto ' Made in Germany' is a quality guarantee that we live up day after day", says managing director Ernst Prost. "We win favour with the high performance of our products and not with cut-prices." The LIQUI MOLY brand has prevailed thanks to the proximity of the company to the customers. If a customer needs a product that hasn't yet been included in the range, it will be developed and made for them. For years, LIQUI MOLY has been taking care of everything that moves. This isn't just restricted to cars: LIQUI MOLY products have since been used in industrial settings and, for example, in generators used in windmills. But the task they do is the same as it always was: Keeping things moving.
