MINI Philippines and Laus Group, the newly authorised distributor of MINI cars in the Philippines, opened the doors of a brand new 300 sq. MINI showroom at LausGroup Event Centre Boulevard, in the Laus Group Complex, in the City of San Fernando, Pampanga. This is the first MINI showroom outside of Metro Manila and in North Luzon, as well as the first MINI dealership for Laus Group, operated by Ico
nic Automobile Enterprise Inc. The showroom provides full sales and aftersales facilities, and serves as a key touchpoint for customers to engage with the brand throughout their car ownership journey. Four car models are on display in the MINI Pampanga showroom – the MINI Monte Carlo, MINI Cooper S Clubman, MINI Cooper S Countryman Sport, and the MINI John Cooper Works Convertible. The showroom includes a dedicated delivery suite for customers to pick up their new MINI, a full-fledged service area containing three work bays, and a dedicated service consultation area. Customers can look forward to a hassle-free process from the moment they drop off their vehicle to the moment they collect the vehicle after servicing. Coming soon to the showroom is the Virtual Product Presenter (VPP). Using the Mobile Customiser app, customers will be able to view the colours, options, and packages of the entire MINI model range. Customers can explore all possible configurations of their desired car, and get a sense of what it is like to be behind the wheel or in the backseat.
