Rugged Valley

Rugged Valley Rugged Valley is a New Zealand owned and operated company. We empower people to get out there and do it.

We manufacture heavy duty canvas seat covers for hard working Kiwis, so they can work hard and play hard.

MADE IN NZ | Every cover starts as a roll of canvas in Masterton and ends bolted into someone's work ute. No shortcuts. ...
01/06/2026

MADE IN NZ | Every cover starts as a roll of canvas in Masterton and ends bolted into someone's work ute. No shortcuts. No offshore middlemen.

DOGS OF RV | Mood when dad says you have to wait on the buggy while he rounds up the cows on foot. 😤
29/05/2026

DOGS OF RV | Mood when dad says you have to wait on the buggy while he rounds up the cows on foot. 😤

FRESH FEELS | Nothing feels better than knowing your seats are safe.
27/05/2026

FRESH FEELS | Nothing feels better than knowing your seats are safe.

24/05/2026

PROTECT YOUR SEATS | Nothing ruins the brand new Hilux like getting the seats mucky. Be like Lucy, and protect them with Rugged Valley. 🤝

WHAT YOU SAID | Now THIS is what we wanna hear! Thank you for this awesome review, Ben. Protect your work vehicles witho...
21/05/2026

WHAT YOU SAID | Now THIS is what we wanna hear! Thank you for this awesome review, Ben. Protect your work vehicles without compromising on looks, with Rugged Valley. 🤝 Swipe to check out how good the Vision Consulting Engineers Triton looks!

DOWN AND DIRTY | Now this face is precisely why you need Rugged Valley seat covers.
20/05/2026

DOWN AND DIRTY | Now this face is precisely why you need Rugged Valley seat covers.

18/05/2026

In the words of , they don't make them tougher!

DOGS OF RV | We know she doesn't look it, but we promise Asha is stoked to be promoted to the front seat. 😎
15/05/2026

DOGS OF RV | We know she doesn't look it, but we promise Asha is stoked to be promoted to the front seat. 😎

MADE IN NZ | When we say it's completely made in NZ, we mean it. From pattern to dispatch, our team are working hard to ...
13/05/2026

MADE IN NZ | When we say it's completely made in NZ, we mean it. From pattern to dispatch, our team are working hard to get your orders out the door – completely custom, always.

Address

4 Edwin Feist Place
Masterton
5810

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

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