12/06/2025
BMW 5 Series Dominates European Markets
Bmw 's revamped 5 Series is storming Europe's luxury sedan market in 2025, outpacing the Mercedes E-Class and other rivals by a wide margin, per Dataforce figures. Through April, BMW sold ~5,000 more
5 Series units than Mercedes' E-Class, with sales soaring 56% year-over-year compared to the E-Class's 19% uptick. The 5 Series, starting at ~£50,000 / $64,500 / €60,200, spans gas, diesel, hybrid, and the electric i5. The is alone moved 8,843 units, edging out the Audi A6 E-Tron (7,460) and crushing the Mercedes EQE (3,740).
The E-Class, at ~£55,000 / $70,950 / €66,200, narrowly beat the Audi A6/S6 (up 10%), but both trounced the Volvo S90/V90 and Lexus ES.
Discontinued models like the Jaguar XF and Maserati Ghibli, axed in 2024, left fewer options, amplifying the 5 Series and E-Class battle.
BMW's dominance, driven by the updated 520i to M5 lineup, signals strong buyer preference over Mercedes' offerings, as Stuttgart watches its rival pull ahead in Europe's premium sedan race.
Why is the BMW 5 Series outselling the Mercedes E-Class? Is the 5
Series' 56% sales surge a sign of lasting dominance?
Credit: carnewsnetwork
