27/01/2021
PROTON THE ONLY MAJOR AUTO MANUFACTURER TO SHOW GROWTH IN 2020
December 2020's auto sales hit a 60-month high of 68.8k units TIV. Up 19% month on month and +26% year on year.
Three main factors contributed:
- Extension of SST exemption from the Penjana stimulus package
- New key volume model launches
- Rush in purchases due to a fear of SST exemption ending 31st Dec '20
Perodua registered 25.2K units in December, bringing total '20 sales 220.2K units (-8% YoY) but exceeding its target of 210.0K units. The Perodua D55L A-segment SUV should be launched in Q1 2021.
Proton delivered 12.8K units (+15% YoY) in December, with the X50 and X70 making up a combined 3.4K units. Total 2020 total sales for Proton was 108.5K units (+8% YoY), making Proton the only major automaker to record growth throughout the year.
Proton’s B-segment X50 model is believed to have exceeded 40.0K booking units as at end-December, with 3.8K units already delivered to customers. The waiting period for the Proton X50 is now about 6 months. Proton’s market share stood at 20.5%, behind Perodua’s 41.6%. Proton's sales volume target for 2021 is believed to be 132.0K units.
Honda sold 11.6K units (+60% YoY) in December and managed to maintain its position as the top non-national marque for the sixth consecutive year, beating Toyota. Cumulatively for 2020, sales volume stood at 60.5K units (-29% YoY). It is believed that the sharp decline in demand was due to:
1) the upward price revision of 5%–9% all of its CKD products since February 2020
2) the impact from the lockdown in March–May 2020.
Honda’s full-year market share stood at 11.4%, slightly ahead of Toyota at 11.1%. The All-New Honda City recorded the highest monthly sales in its history with over 5.5K units sold in December 2020, allowing them to edge over Toyota in terms of market share.
Toyota sold a decent 9.1K units (+13% YoY) in December, bringing its 2020 sales total to 58.5K units. YTD, Toyota lost the top spot for the market share in the non-national segment at 11.1%, marginally below Honda’s 11.4%. The 2021 Toyota Yaris and Vios CKDs are now open for bookings nationwide with prices ranging from RM72.2K to RM85.6K for the former and RM75.7K to RM89.2K for the latter, both available in 3 variants.
Nissan recorded sales of only 14.2k units, down 33% year-on-year slightly above Mazda's 12.1k units.
The rest?
Volkswagen registered 3379 units (-63% YoY),
Volvo 1950 units (+121% YoY)
Hyundai 1400 units (-46% YoY)
Subaru 1222 units (+124% YoY)
Peugeot 1035 units (-54% YoY)
MINI 982 units (+27% YoY)
Renault 911 units (+85% YoY)
Kia 759 units (-85% YoY)
