31/08/2026
🎯 Stop Casting a Wide Net in B2B Marketing—Use ABM to Target High-Value Accounts
In B2B marketing, purchasing decisions are rarely made by one person. On average, 23 stakeholders may influence a transaction—including decision-makers from legal, finance, and procurement.
Account-Based Marketing (ABM) shifts the focus from reaching more individuals to engaging the right companies throughout the customer lifecycle:
✔️ Acquisition — Win new high-value customers
✔️ Expansion — Grow existing customer relationships
✔️ Retention — Improve loyalty and renewal rates
Accounts can then be segmented based on their value:
🔹 Tier 1: One-to-One, highly personalized engagement
🔹 Tier 2: One-to-Few, balancing personalization and efficiency
🔹 Tier 3: One-to-Many, expanding reach at scale
With LinkedIn’s first-party professional data, marketers can activate ABM through four key steps:
1️⃣ Engage accounts
2️⃣ Retarget warm audiences and convert intent
3️⃣ Integrate CRM data
4️⃣ Expand reach with Matched Audiences and Predictive Audiences
👉 Discover how to build an effective ABM strategy with LinkedIn:
https://cacaflymalaysia.com/en/archives/18012
Get in touch with us, and let’s find the right approach for your campaigns.
📥 [email protected]
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B2B 营销别再广撒网——运用 ABM 精准锁定高价值客户
在 B2B 营销中，采购决策通常不是由一个人决定。平均一笔交易可能受到 23 位相关人员的影响，包括来自法务、财务和采购等部门的决策者。
账户式营销（Account-Based Marketing，ABM）将重点从“触及更多个人”转向“锁定正确的企业”，并贯穿整个客户生命周期：
✔️ 客户获取（Acquisition）——赢得新的高价值客户
✔️ 客户拓展（Expansion）——深化现有客户关系
✔️ 客户留存（Retention）——提升客户忠诚度与续约率
企业还可以根据账户价值进行分层：
🔹 Tier 1：最高价值客户（One-to-One），提供高度个性化的互动
🔹 Tier 2：中价值客户（One-to-Few），兼顾个性化与执行效率
🔹 Tier 3：大规模潜在客户（One-to-Many），大规模拓展潜在客户触及
借助 LinkedIn 的第一方专业数据，营销人员可以通过以下四个关键步骤落实 ABM：
1️⃣ 放大自然品牌互动
2️⃣ 再营销高意向受众，推动意向转化
3️⃣ 整合 CRM 数据
4️⃣ 运用 Matched Audiences 和 Predictive Audiences 扩大触及
👉 了解如何运用 LinkedIn 打造有效的 ABM 策略：
https://cacaflymalaysia.com/en/archives/18012
欢迎联系我们，一起找到更适合的营销方式。
📥 [email protected]
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