Italdesign

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Good UX starts long before the interface.At Italdesign, User Experience begins with understanding people, contexts and b...
13/07/2026

Good UX starts long before the interface.

At Italdesign, User Experience begins with understanding people, contexts and business goals, then transforms research into intuitive, accessible and validated solutions.

Our approach combines user research, interaction design and rapid prototyping to reduce complexity, align stakeholders and validate decisions before development.

The result is not simply a better interface, but a better product.
https://www.italdesign.it/en/whitepaper/designing-human-centered-experiences-for-the-future/

What if mobility could move through the city without being limited by the city itself?Pop.Up Next evolves Italdesign’s p...
10/07/2026

What if mobility could move through the city without being limited by the city itself?

Pop.Up Next evolves Italdesign’s pioneering vision of a modular, zero-emission transportation system, designed to respond to future challenges in urban planning, traffic and sustainability.

By combining the flexibility of a compact two-seater ground vehicle with the freedom of a VTOL air module, the project connects automotive and aerospace into one intermodal ecosystem.

A case study on how modularity can open new possibilities for the next generation of mobility.
https://www.italdesign.it/en/project/pop-up-next/

What if the point of connection became the point of intelligence?KINI rethinks the ISOFIX hook, evolving it from a mecha...
09/07/2026

What if the point of connection became the point of intelligence?

KINI rethinks the ISOFIX hook, evolving it from a mechanical anchor into an electro-mechanical interface that connects the child seat to the vehicle’s electronic architecture.

Through redesigned hooks, integrated connectors and a wired communication link, the system turns the fastening point into an active source of information: detecting correct installation, child presence and seatbelt fastening in real time.

A small connection with the potential to change how vehicles understand child safety.
https://www.italdesign.it/en/whitepaper/kini/

What makes a career grow?The right challenge, the right people, the right place to start.On July 16th, Italdesign will b...
09/07/2026

What makes a career grow?
The right challenge, the right people, the right place to start.

On July 16th, Italdesign will be at IED Torino Career Days 2026 to meet students, graduates and young talents ready to explore what comes next.

Come meet our team at IED Torino Marconi, Via Nizza 18, Turin, from 2:00 PM to 6:00 PM.

Save the date and discover where your journey could take shape.

Some shapes can’t be standardized.In Italdesign’s Craftsmanship service, expert panel beaters translate the designer’s v...
08/07/2026

Some shapes can’t be standardized.

In Italdesign’s Craftsmanship service, expert panel beaters translate the designer’s vision into real, tangible forms through a rare hand-made process.

Working with aluminum or steel, they shape every surface with precision, using traditional tools and techniques to create unique vehicles where industrial quality meets human touch.

When there is no room for dedicated assembly tools, craftsmanship becomes the tool itself.

Explore the service and request an appointment.
https://www.italdesign.it/en/services/vehicle-manufacturing/

The NSX changed what a supercar could be. We did not forget that.The Honda 本田技研工業 NSX Tribute by Italdesign.Goodwood Fes...
02/07/2026

The NSX changed what a supercar could be. We did not forget that.

The Honda 本田技研工業 NSX Tribute by Italdesign.
Goodwood Festival of Speed, 9 to 12 July. New Classic area.

Designed, engineered and built in Moncalieri. 620 hp. Full carbon. Bespoke.

The GT-R50 by Italdesign is coming to Japanesecarsmeeting.it.2 July, Cesena Fiere.720 hp, 50 units worldwide, built by h...
30/06/2026

The GT-R50 by Italdesign is coming to Japanesecarsmeeting.it.
2 July, Cesena Fiere.

720 hp, 50 units worldwide, built by hand in Turin.
And now here, among people who actually get it.

See you there.

May and June at Italdesign were all about wellbeing, connection and growth.We were officially recognised as a “Workplace...
29/06/2026

May and June at Italdesign were all about wellbeing, connection and growth.

We were officially recognised as a “Workplace that promotes health” for the second year in a row, took part in our fifth Bike to Work Day, shared new moments of exchange through Breakfast Time and welcomed the third edition of Ideneers Academy in collaboration with Unina Federico II.

Different initiatives, one shared purpose: building a workplace where people can grow, connect and feel part of something bigger.

A great user experience starts long before a vehicle reaches the road.At Italdesign, Enhanced UX Development brings toge...
25/06/2026

A great user experience starts long before a vehicle reaches the road.

At Italdesign, Enhanced UX Development brings together design, ergonomics and technology to create seamless interactions from the very first touch.

By involving user experience activities early in the process, we help transform complex systems into products that feel natural to use.

Explore the service and request an appointment.
https://www.italdesign.it/en/services/vehicle-development/

There is a decision that governs everything else in a project like this.The Honda 本田技研工業 NSX Tribute by Italdesign is no...
22/06/2026

There is a decision that governs everything else in a project like this.

The Honda 本田技研工業 NSX Tribute by Italdesign is not a restomod. Not a concept without production intent. Not a nostalgic reconstruction. It is a new car, built on the DNA of an existing one, production-ready and engineered to current standards.

That distinction matters because it changes every downstream decision: what to preserve, what to evolve, what Honda needed to approve, and why.

We documented the full development approach in a whitepaper.

How the system worked, what it required, and what it produces that a conventional process cannot.

https://www.italdesign.it/en/whitepaper/honda-nsx-tribute/

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