14/04/2026
thetatasierra
Tata Sierra, a trailblazing name laden with nostalgia! For the reimagined Tata Sierra, we worked on the 3D visuals for perimeter boards of the Tata IPL.
Here is a BTS breakdown of how we approached scale, motion clarity, and material fidelity of this 3D animation.
From initial asset building and look development to lighting, simulation, and final renders — this piece was designed to hold up across large-format stadium screens in real time.
