03/05/2026
Just seen yet another Facebook post from someone unhappy with their dealership “ceramic coating”… and I’m fed up of reading it.
I’m also fed up of people being misled.
What’s worse is the long-term impact - it puts people off ceramic coatings altogether because they think that’s just how they perform. It’s not.
The issue isn’t ceramic coatings. It’s how they’re being sold and applied.
At most dealerships, “ceramic coating” is a high-margin add-on. It sounds like a premium upgrade, but the reality is very different:
- Applied quickly by sub contractor, not trained/experienced detailers
- Little to no proper prep before application
- No machine polishing to remove defects
- Lower-grade, bulk coatings used
- Big claims on durability that don’t hold up (lifetime etc).
And this is the key point most people don’t realise:
A ceramic coating will seal in whatever is underneath it.
If the paint hasn’t been properly decontaminated or corrected, you’re sealing in swirl marks, contamination, and poor finish… then paying hundreds for the privilege.
You cannot just put a ceramic over poorly prepped paint
Typical dealership price: £300 - £800
Typical outcome: underwhelming gloss, short lifespan, difficult maintenance
When I get calls almost daily saying "my dealer has offered me a ceramic coating for £600" I tell them "Irrespective of if you book in with me , do not spend money at the dealerships".
Now while professional new car details may be the same sort of money (or more) - wouldn't you rather put your hard earned cash towards a proprr service?
Now compare that to a proper professional job:
- Full decontamination before anything touches the paint
- Machine polishing to improve clarity and remove defects (swirl marks/light scratches etc)
- Professional-grade coatings with proven durability
- Controlled environment for proper application and curing
- Clear aftercare advice so your coating actually lasts
The difference isn’t small. You see it immediately, and you feel it every time you wash the car.
If you’ve had a bad experience with a dealership coating, don’t write off ceramic coatings completely.
Done properly, they’re one of the best ways to protect your car and keep it looking sharp long term.
Just make sure you’re paying for a proper job done by a proper company, that is experienced with a proven track record of quality work.
We are always happy to advise.
Thanks for reading- Happy Sunday
