03/08/2026
As a business that is we make things possible.
🚀 Dyslexic Dysruptors #5
This week: Ingvar Kamprad (Founder of IKEA)
👉 In the 1950s, Ingvar Kamprad, aged 17, used his Dyslexic Thinking to turn traditional retail upside down.
👉 Instead of shipping fully assembled, expensive furniture, IKEA invented flat-pack packaging and used warehouses as shops, where customers served themselves and built the furniture at home.
👉 Assembly instructions were all pictures, no words.
For a dyslexic who saw the world in a visual way, that made perfect sense!
👉 It also became a unique part of IKEA's appeal.
👉 His mission was to make well-designed, functional furniture affordable for everyone.
👉 The result? IKEA became the world's largest furniture retailer. Today, it operates over 470 stores across more than 60 countries, generating over €47 billion per year.
💡 Dyslexic secret to success: There is nothing that cannot be reimagined by a dyslexic mind.
For more inspiring dyslexic imaginers, check out Kate's book: This Is Dyslexia
📕 Available as a PAPER copy here: https://amzn.to/3BGblRy
🎧 And AUDIOBOOK: https://amzn.to/4eSg54H
