28/07/2026
Pride Month may have ended almost a month ago, but inclusion doesn’t stop at the end of June 🏳️🌈
During Pride Month, five months on from receiving Pride365 accreditation, we reflected on the progress made so far, and on the work still to come.
Some people may wonder what LGBT+ inclusion has to do with buying, servicing, or repairing a vehicle. For us, it’s very straightforward: we’re a people business.
Every day, people come to us as customers, colleagues, suppliers, and applicants, and every one of them should feel they are treated with courtesy, professionalism, and respect.
Pride365 sits within our wider commitment to making Smiths a place where people are treated fairly, spoken to respectfully, and welcomed without assumption or judgement, whatever their background or identity.
You may not have seen Pride flags outside our dealerships or rainbow branding across our social media channels, but that doesn’t mean the support isn’t there.
Visibility is important, but day-to-day actions matter more. The real measure is whether people feel respected and included throughout the year, not only in June.
👇Full article in the comments👇
